Manager, Segment Marketing (employers, Payors, TPAs, brokers)

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Position Overview

The role of the Segment Marketing Manager at Claritev is intricately designed to develop and implement targeted marketing strategies for various customer segments, including payors, employers, brokers, and third-party administrators (TPAs). This position is crucial for aligning marketing efforts with organizational revenue targets, further enhancing Claritev's commitment to making healthcare more accessible and affordable for everyone.

Company Background

Claritev prides itself on being a dynamic team of innovative professionals dedicated to addressing the rising costs in healthcare. Their ethos revolves around service excellence for all stakeholders, fostering innovation, and championing diversity within their work environment. The company invites candidates to join them on their transformative journey aimed at establishing themselves as a prominent voice in healthcare technology and innovation.

Key Responsibilities

The Segment Marketing Manager has several pivotal responsibilities:

1. Marketing Strategy Development: Craft and execute detailed segment-specific marketing plans that align with Claritev's business objectives and revenue goals.

2. Collaboration: Work closely with the Senior Segment Marketing Manager to ensure all marketing strategies unify with broader organizational goals.

3. Market Insight: Gain a comprehensive understanding of customer needs and market dynamics within assigned segments, allowing for more effective marketing approaches.

4. Content Creation: Develop compelling marketing materials such as brochures, presentations, and digital content tailored specifically for different healthcare segments.

5. Campaign Execution: Design and implement targeted marketing campaigns focusing on raising brand awareness, enhancing engagement, and driving lead generation.

6. Cross-functional Alignment: Partner with teams across Growth, Innovation, and Marketing departments to ensure consistent messaging and positioning.

7. Performance Monitoring: Analyze campaign outcomes and segment engagement metrics to identify opportunities for optimization.

8. Reporting: Prepare comprehensive reports on segment marketing performance and present findings to senior management.

9. Other Duties: Undertake additional responsibilities as directed by supervisors or upper management.

Required Skills and Qualifications

To qualify for this position, candidates should meet the following requirements:

• Experience: 3-5 years of experience in segment marketing, particularly within the healthcare industry, focusing on the key customer segments like payors, providers, TPA, etc.
• Communication Skills: Exceptional written and verbal communication skills are essential for effective collaboration and marketing outreach.
• Interpersonal Skills: Strong abilities in collaboration and teamwork.
• Project Management: Proven track record of managing multiple projects and adhering to deadlines effectively.
• Education: A Bachelor’s Degree in fields such as Marketing, Business, Communications, or a closely related area is required.

Compensation and Benefits

The salary for the Segment Marketing Manager position ranges from $100,000 to $125,000, depending on the applicant’s educational background, experience, and skills, along with factors like work location. In addition to competitive pay, the role comes with several employee benefits, aimed at fostering a supportive work environment and promoting employee well-being.

Benefits include:

• Health insurance options (PPO & HDHP)
• Dental and vision coverage
• Flexible spending accounts (FSA & HSA)
• Life & disability insurance
• Paid parental leave
• A 401(k) plan with company match
• Employee Stock Purchase Plan
• Generous paid time off policies that are based on years of service (4.61 hours every two weeks for the first two years of tenure)
• Paid company holidays
• Tuition reimbursement for continuing education
• Employee assistance program
• Sick leave benefits accruing at a specified rate

Work Environment and Opportunities

Claritev emphasizes a friendly and supportive workplace culture, offering flexible schedules whenever possible. Employees are encouraged to engage in professional development and educational programs, thereby enhancing their potential for advancement within the organization.

Equality and Applications

Claritev is committed to equal opportunity employment and considers all qualified applicants irrespective of personal demographics. The company encourages anyone interested in the position to apply, with a standard application period lasting five business days from the posting date unless the listing remains active.

Conclusion

Conclusively, this position not only grants candidates the opportunity to make meaningful contributions to the healthcare marketing landscape but also provides access to a comprehensive benefits package and a growth-oriented work culture. Aspiring marketers keen on making a difference in health sector dynamics may find this role exceptionally fulfilling.

This job offer was originally published on jobicy.com