Marketing Associate

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Overview

The job posting for the Marketing Associate position at Amount reveals an exciting opportunity for candidates interested in joining a leading digital transformation partner in the financial sector. Amount aims to reshape the future of banking by leveraging innovative tools and technologies to help financial institutions better serve their customers. This role is integral in executing marketing initiatives that bolster brand awareness and lead generation.

About the Employer

Amount has been noted as a premier digital transformation partner focusing on enhancing financial institutions' operational capabilities. Founded in 2020, Amount has quickly made its mark in the fintech industry with over 150 employees and significant funding of $281 million. They have a valuation that has soared to nearly $1 billion and are backed by prominent investors such as Goldman Sachs and Mastercard. The company’s core values highlight inclusion, diversity, and a culture that empowers employees to present their authentic selves. They maintain headquarters in Chicago but offer a remote work environment across the USA.

Job Responsibilities

The Marketing Associate will undertake various responsibilities that can be broken down into several key functions:

• Campaign Execution: The role emphasizes creating, managing, and executing marketing campaigns. The associate must ensure these campaigns are aligned with the company's brand and objectives. Project management skills are crucial for the candidate to oversee timelines, coordinate team efforts, and track performance metrics.

• HubSpot Proficiency: A deep understanding of HubSpot will be needed to handle CRM workflows and create nurturing campaigns. This includes analyzing campaign performance and ensuring lead conversion through data-driven strategies.

• Lead Generation and Analysis: The candidate must monitor return on investment (ROI) for campaigns, analyze lead quality, and optimize marketing efforts based on performance data. An analytical mindset will be key to effectively executing lead generation tasks.

• Social Media Management: Overseeing organic and paid social media campaigns will be part of the duties, particularly focused on LinkedIn. Creativity will play a vital role in engaging with followers and optimizing ad spend for better impact.

• Creative Asset Development: Candidates with design skills who can create high-quality marketing materials using tools like Canva will gain extra points. Developing visually appealing assets is essential for campaign effectiveness.

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• Collaboration: A collaborative approach is pivotal, working across marketing, sales, and partner teams. Strong communication skills will be needed to gather inputs and ensure materials created resonate with the target audience and align with the organization’s goals.

• Mindset: Amount is looking for a scrappy, curious individual who can adapt to new challenges and deliver impactful results in a fast-paced environment. Proactivity and a passion for learning will be critical for this role.

Required Skills and Qualifications

To succeed as a Marketing Associate, candidates should possess:

• A Bachelor’s degree in marketing, business, or a related field (preferred).
• A minimum of 2+ years of marketing experience, ideally in the fintech industry.
• Strong communication skills capable of tailoring messages to various buyer types.
• A proven track record in creating compelling marketing materials and campaigns that drive engagement.
• Proficiency in interpreting data and data analysis to derive actionable insights.
• Ability to work collaboratively and establish effective relationships within cross-functional teams.
• Familiarity with CRM systems and marketing tools is an added advantage.

Salary Range

The salary for the Marketing Associate position is between $55,500 to $74,000 annually, providing a competitive compensation structure in the marketing field, particularly within the fintech industry.

What Candidates Can Expect

Candidates applying for this role can expect a fast-paced and dynamic work environment where innovation is encouraged. The Marketing Associate will not only play a pivotal role in driving marketing campaigns but will also enhance their expertise in various aspects of digital marketing, social media management, and project execution in a collaborative setting.

The strong emphasis on inclusion and diversity speaks volumes about Amount's commitment to fostering a positive work culture. Given the company's significant funding and sustained growth trajectory, this position offers a solid footing for career progression within the thriving fintech landscape.

Conclusion

The Marketing Associate role at Amount presents a unique opportunity for self-motivated individuals seeking to develop their skills in a progressive company. With a clear focus on innovation within the banking sector, joining Amount could be a valuable step for any aspiring marketing professional.

This job offer was originally published on jobicy.com