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PadSplit is seeking a Marketing Automation Specialist to bolster their efforts in executing and optimizing multi-channel communication campaigns. This role is crucial for fostering user engagement and conversions through various platforms such as email, SMS, and push notifications. The candidate should possess a keen eye for detail and a passion for digital marketing.
As a Marketing Automation Specialist, your daily tasks will involve:
Executing multi-channel campaigns: Strategically deploy campaigns across different platforms to effectively engage users.
Managing automation flow performance: Ensure continuous operation of automation flows to maintain high delivery and performance standards.
Conducting A/B testing: Test various strategies through A/B testing to identify the most effective methods for user engagement and campaign success.
Collaborating on campaign content: Work closely with the creative team to enhance content and visuals for the campaigns.
Troubleshooting HTML and CSS: Identify and resolve HTML and CSS issues to guarantee that communications are properly rendered on different devices and platforms.
Analyzing performance data insights: Interpret performance data to generate actionable insights that enhance marketing strategies.
To excel in this role, candidates should possess the following qualifications:
Proficiency in HTML/CSS: Strong understanding and navigational skills in HTML and CSS, with an ability to troubleshoot and optimize communication pieces.
Basic programming knowledge: Familiarity with programming, with a focus on Node.js being a plus.
Email compatibility understanding: Knowledge of email rendering and cross-platform compatibility to ensure a seamless experience for users.
Expertise in A/B testing: Demonstrated experience in A/B testing, along with the analytical capability to interpret and leverage results.
Detail-oriented: Strong attention to detail is essential to ensure quality and accuracy in all marketing executions.
Prioritization skills: Strong time management skills to juggle multiple tasks in a fast-paced environment.
Keeping up-to-date with industry trends: Awareness of the latest trends and best practices in multi-channel marketing to maintain a competitive edge.
The hiring process involves several steps:
Initial review: Applications will be screened by the Hiring Manager.
Phone screen: Candidates who pass the initial screening will have a brief phone interview with a member of the PeopleOps team.
Video interviews: Successful candidates may proceed to video interviews with the Director of Marketing Automations and later with a panel of stakeholders, including a live assessment session. The final step is a thirty-minute interview with the Head of Marketing.
Candidates can expect a salary ranging from $20,000 to $30,000 per year. The position is classified as a contract role, with compensation varying based on the responsibilities involved, benchmarks from the national market, and the candidate's expertise.
The role is open to candidates based in USA, Canada, or Europe, offering the flexibility and convenience of remote work while ensuring collaboration across different regions.
This opportunity at PadSplit not only involves executing high-impact marketing strategies but also emphasizes the importance of technology and data in enhancing user interactions. If you are detail-oriented, tech-savvy, and thrive in a collaborative environment, this role could be an excellent fit.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
