Marketing Director, EMEA

Company Overview

QAD, Inc. is recognized as a leading provider of adaptive, cloud-based enterprise software aimed at supporting global manufacturers. As a business unit, QAD Redzone focuses on delivering innovative solutions that enhance the connected workforce within manufacturing. By empowering frontline workers and improving labor productivity, QAD aims to transform traditional manufacturing practices into more adaptive and efficient models. With ambitious goals to exponentially grow its business, QAD Redzone seeks individuals who are committed to this mission.

Job Position

The position being offered is for a Marketing Director for the EMEA region, which encompasses Europe, the Middle East, and Asia. This is a full-time role that reports directly to the Redzone General Manager for EMEA and collaborates closely with the Senior Vice President of Marketing. The Marketing Director will oversee a comprehensive marketing strategy focusing on both field marketing and Account-Based Marketing (ABM), using these strategies to drive significant revenue and pipeline growth.

Key Responsibilities

The role involves extensive responsibilities across various marketing channels:

Field Marketing & Events

The Marketing Director will organize and manage all aspects of EMEA trade shows and industry events. This includes:

• Planning and executing all related logistics including event budget and vendor relationships.
• Collaborating with the sales team to ensure that event initiatives align with regional sales objectives.
• Working with partners to coordinate marketing-related activities.

Account-Based Marketing (ABM)

The candidate will need to develop targeted ABM campaigns aimed at key account engagement, which entails:

• Identifying high-value target accounts and implementing personalized marketing approaches in partnership with the EMEA sales team.
• Driving pipeline generation through these tailored marketing programs.

Digital Marketing

The marketing director will be responsible for overseeing digital marketing efforts, which involve:

• Managing pay-per-click (PPC) campaigns across multiple platforms.
• Analyzing the performance of digital marketing strategies to enhance lead generation and brand awareness.

Content & Localization

Effective communication with the EMEA team will be crucial for:

• Producing localized content that speaks directly to core markets like the UK, Germany, France, and the Middle East.
• Ensuring that all marketing materials embody cultural relevance and effectiveness.

Strategy & Leadership

The position involves strategic oversight in:

• Developing annual marketing plans that align with both global marketing objectives and regional sales goals.
• Effectively managing the EMEA marketing budget to optimize resource allocation.
• Conducting an analysis of market trends and customer insights to uncover new opportunities.
• Collaborating with cross-functional teams for consistent messaging and strategy execution.

Required Skills

To be an ideal fit for this position, candidates should have:

• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• At least 10 years of progressive experience in marketing, specifically within the EMEA market and in B2B software/SaaS environments.
• Proven capabilities in developing teams and successful marketing strategies.
• Profound experience in field marketing, ABM, and digital marketing.
• Strong skills in planning and executing impactful trade shows and events.
• An understanding of the EMEA business landscape with cultural sensitivity.
• Excellent analytical ability to guide data-driven decision-making.
• Proficiency in English is crucial; fluency in German or French is highly desirable.

Salary Information

Although specific salary details are not provided in the listing, it's common for marketing director positions in EMEA to offer competitive compensation aligned with industry standards, particularly given the level of experience required.

Job Location

The location for this role is primarily based in Germany but is open to candidates located in other EMEA regions, especially if they are proficient in the German or French language and based in the UK.

Conclusion

The role of Marketing Director at QAD Inc. presents an exciting opportunity for experienced marketing professionals eager to make a significant impact in a high-growth environment. With a focus on empowering frontline workers and improving manufacturing practices, the successful candidate will play an essential role in driving the company’s mission forward in the EMEA region. The position not only offers the chance to work with innovative solutions but also the potential for career growth in a dynamic, fast-paced setting.

This job offer was originally published on jobicy.com