Marketing Director, EMEA

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Company Overview

The job opportunity is with QAD, Inc., a significant player in the manufacturing software sector, specifically through its Redzone business unit. QAD is known for providing adaptable, cloud-based enterprise software tailored for global manufacturing enterprises. The organization's goal is to revolutionize the manufacturing sector by empowering frontline workers, enabling manufacturers to enhance efficiency and productivity. With ambitious growth ambitions, QAD aims to double its business in the coming three years.

Job Position

The position being offered is for a Marketing Director for the EMEA region (Europe, Middle East, and Asia). This role is critical as it directly influences brand and revenue generation strategies across a diverse and dynamic market. The successful candidate will report to the Redzone General Manager of EMEA and closely collaborate with the Senior Vice President of Marketing, focusing on integrating marketing activities with sales strategies.

Key Responsibilities

The main responsibilities associated with this role are divided into multiple areas of focus:

Field Marketing & Events

• Plan, organize, and execute participations in relevant EMEA trade shows, industry events, and customer events hosted by Redzone.
• Manage logistics, budgeting, vendor relationships, and sponsorship strategies to maximize return on investment (ROI).
• Collaborate with the EMEA sales team to ensure alignment of event strategies with regional sales aims.

Account-Based Marketing (ABM)

• Develop targeted ABM strategies and campaigns aimed at engaging key accounts and driving pipeline growth.
• Work alongside sales teams to identify high-value target accounts, designing tailored marketing programs.

Digital Marketing

• Oversee and enhance pay-per-click (PPC) advertising campaigns across multiple digital channels to produce qualified leads.
• Regularly monitor and analyze digital market performance, generating actionable insights for future strategies.

Content & Localization

• Collaborate with teams and analytic partners in the EMEA region to produce relevant local content, including case studies and marketing materials tailored for the UK, Germany, France, and the Middle East markets.
• Manage content localization to ensure effectiveness and cultural relevance.

Strategy & Leadership

• Formulate and execute an annual marketing plan for the EMEA region aligned with global objectives and local sales targets.
• Efficiently manage the EMEA marketing budget and ensure optimal resource allocation while analyzing market trends for growth opportunities.
• Provide regular updates on marketing performance, campaign results, and contribution to the sales pipeline.

Required Skills and Qualifications

Qualified candidates should possess the following skills and experiences:

• A Bachelor’s degree in Marketing, Business, or a related field; a Master's degree is preferred.
• A minimum of 10 years of progressive marketing experience, particularly in the EMEA market, and substantial involvement in B2B software or SaaS marketing.
• Proven success in managing field marketing initiatives, ABM, and digital marketing.
• Experience in planning and executing industry events and customer-oriented exhibitions.
• Understanding of the EMEA business landscape with the ability to manage localized marketing content effectively.
• Excellent communication, interpersonal, and presentation skills with demonstrated analytical abilities for making data-driven decisions.
• Fluency in English and preferably additional skills in German or French to enhance communication across the targeted regions.
• The role also involves travel across the EMEA region approximately 25% of the time.

Salary Information

While the job description provided does not specify the salary range for the Marketing Director position, candidates interested in the role are encouraged to consider usual compensation standards for similar roles in the marketing sector in the EMEA region. As with most director-level marketing positions, one could expect competitive compensation commensurate with experience and market standards.

Company Culture

QAD, Inc. promotes a diverse and inclusive work environment that does not discriminate on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, or disability. This dedication to a inclusive workplace helps ensure a collaborative team atmosphere where individuals feel respected and valued for their contributions to the company's mission.

In summary, the position being offered presents an exciting opportunity for an ambitious marketing professional to lead a dynamic and impactful marketing drive in the EMEA region for a growing company focused on innovative solutions for the manufacturing sector.

This job offer was originally published on jobicy.com