Marketing Executive - Digital Executive

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Job Overview

The Marketing Executive position at TAMI is available within the growing B2B Software-as-a-Service (SaaS) and AI sector, with a significant focus on demand generation. The role is an excellent opportunity for professionals seeking to strengthen their marketing expertise and contribute to an expanding company. TAMI, which recently achieved an Annual Recurring Revenue (ARR) of £2 million and aims to reach profitability by the end of the year, offers a dynamic working environment.

Employer Profile

TAMI is a company specializing in vertical SaaS solutions, supported by private investment. Currently operating with a team of ten and planning to expand to twelve members, this London-based business serves Sales, Marketing, and Revenue Operations teams by providing essential market intelligence and sales enablement tools. TAMI's product suite includes lead generation, Customer Relationship Management (CRM) enrichment, market research, and various API/Chrome integrations. They are shifting from a primarily outbound-driven sales strategy to a more balanced inbound-outbound model, with the goal of enhancing customer acquisition and retention.

Job Location & Work Environment

The position is predominantly office-based, requiring the candidate to be present four days a week in TAMI’s London office (specifically located in Bank), while Fridays are designated for remote work. This hybrid working model supports a blend of collaboration in the office and flexibility for personal work management.

Key Responsibilities

The hired individual will report directly to the Marketing Manager, Shree, and will have a hands-on role in developing and implementing marketing strategies directed at their Ideal Customer Profile (ICP). Specific responsibilities include:

• Planning and executing multi-channel marketing campaigns including webinars, email promotions, and paid advertising.
• Managing campaigns from initial design to post-campaign analysis, ensuring effective communication of results.
• Using the Adobe Suite (specifically Photoshop and Illustrator) to create impactful marketing collateral.
• Running effective email marketing programs via ActiveCampaign.
• Collaborating across departments, particularly with Sales, Product, and Customer Success teams, to ensure aligned messaging and effective targeting.
• Contributing significantly to the transformation of TAMI's demand generation model, focusing more heavily on inbound capabilities.

Required Skills and Qualifications

To qualify for the Marketing Executive role, candidates should meet the following criteria:

• A minimum of 2 to 3 years of experience in B2B SaaS marketing.
• Residency in or ability to commute to London four days a week.
• Proven expertise in executing marketing campaigns across various platforms, particularly in email, LinkedIn, and Google Ads.
• Familiarity and confidence utilizing Adobe tools like Photoshop and Illustrator for creative endeavors.
• An inclination towards copywriting, showcasing creativity and keen attention to detail in all marketing materials.
• Ability to thrive in a fast-paced environment where launching new campaigns is a priority.
• Bonus attributes include experience with WordPress, SEO research, and content creation for blogs, indicating an additional skill set beneficial for the role.

Compensation and Benefits

While the job listing does not specify salary ranges, the role is classified as full-time, offering a structured schedule that combines both office presence and remote work. Given TAMI's growth trajectory and investment backing, prospects for professional development and advancement within the company are high, underscoring a strong focus on employee growth and contribution.

Opportunity for Growth

This role presents an opportunity not only to enhance direct marketing skills but also to gain exposure to various aspects of SaaS marketing in a rapidly evolving environment. Candidates can expect support through a comprehensive onboarding plan, along with the establishment of weekly Key Performance Indicators (KPIs) that foster accountability and ownership in campaign outcomes.

Conclusion

The Marketing Executive position at TAMI represents a unique chance to engage in innovative marketing initiatives within a dynamic team. For job seekers passionate about B2B SaaS marketing and those looking to make an impactful contribution to a growing company, this role offers both a rewarding position and a pathway for career development in an adaptable work setting.

This job offer was originally published on jooble.com