Marketing Insights Researcher

Position Overview

The role of a Marketing Insights Researcher at Meta focuses on understanding user needs and behaviors to enhance the value the company delivers across its platforms. The Marketing Insights team collaborates with various functions to ensure that marketing strategies are data-driven and effective. This position not only requires strong research skills but also emphasizes the ability to turn insights into meaningful actions.

Responsibilities

The Marketing Insights Researcher is responsible for several core activities, which include:

Identifying opportunities for research and developing learning agendas in collaboration with teams like User Experience Research (UXR), Data Science, and Creative.
Framing strategic decisions, driving alignment among stakeholders, and ensuring marketing initiatives are on track.
Designing and executing both quantitative and qualitative research to inform decision-making related to marketing, brand strategies, product development, and campaign execution.
Translating research findings into actionable insights that motivate the implementation of learning in marketing efforts throughout the organization.

Required Skills

To qualify for the position, candidates must possess:

Research Expertise: A minimum of 8 years of research experience, with mastery in both qualitative and quantitative methods, as applicable to a business environment.
Marketing Expertise: Proven experience in crafting insights-driven marketing campaigns and managing product launches from conception to execution. This includes a strong track record in shaping strategy and ensuring alignment to achieve business objectives.
Strategic Leadership: The ability to navigate ambiguity, foster cross-functional alignment, and make decisions in evolving contexts. It's essential to thrive in time-sensitive situations and have a history of convening stakeholders effectively.

Preferred qualifications include:

Extensive experience in brand building and strategy development (12+ years)
Familiarity with the technology sector and experience working with hardware or consumer packaged goods
A proactive approach in collaborating across diverse teams and functions
A creative and holistic thinking style, in addition to strong technical and analytical skills

Salary and Compensation

The compensation range for this position is between $160,000 to $219,000 per year, plus potential bonuses, equity, and additional benefits. Individual compensation may vary based on skills, qualifications, experience, and the location of the candidate. Also, benefits provided by Meta extend beyond just base compensation and may include various perks aimed at enhancing employee welfare and job satisfaction.

Work Environment and Culture

Meta is committed to creating an inclusive workplace and adheres strictly to an Equal Employment Opportunity policy, ensuring no discrimination occurs based on various characteristics like race, gender, age, physical ability, and more. The organization promotes a culture of diversity and provides reasonable accommodations for individuals with disabilities during the application process.

In summary, the Marketing Insights Researcher role at Meta is a dynamic and impactful position for those with substantial experience in research and marketing. It offers a unique opportunity to influence marketing strategies and contribute to innovative solutions that enhance user experiences across Meta's platforms.

This job offer was originally published on jobicy.com