Marketing Manager – HCP and Clinical audiences

Related keywords: social media marketing remote jobsocial media manager remote jobmarketing manager remote job

This page contains product affiliate links.

Company Overview

Montu is recognized as Australia’s largest healthtech business, focusing on alternative healthcare solutions since its establishment in 2019. The company operates through various platforms such as the Alternaleaf clinic and the SAGED platform, which provides accredited healthcare education for clinicians. Additionally, Montu offers dispensing solutions to pharmacies via the Leafio platform. As a founding member of the Cannabis Council Australia, Montu advocates for legislative changes aimed at improving access to alternative healthcare services.

Montu is lauded for its rapid growth, being named Australia's fastest-growing tech company by Deloitte TechFast for two consecutive years (2022 and 2023), showcasing astonishing revenue growth of 26,000% and 9,000%. Furthermore, it secured the top position on LinkedIn’s Top Startups Australia 2024, solidifying its impact in the healthcare technology sector.

Job Overview

The role of Marketing Manager for HCP and Clinical Audiences is pivotal in developing and executing marketing strategies tailored for Health Care Practitioners (HCPs) across Australia. This fully remote position allows flexibility while providing access to co-working spaces in Sydney, Melbourne, and Brisbane.

Key Responsibilities

The responsibilities associated with this role encompass a range of marketing and strategic initiatives, including but not limited to:

• Lead Generation and Acquisition: Create effective strategies and marketing plans aimed at increasing market penetration and trust among practitioners.
• Market Research and Competitive Analysis: Regularly assess the healthcare marketplace to understand needs and identify growth opportunities.
• Brand Management: Maintain brand integrity through the development and enforcement of clear brand guidelines, messaging, and value propositions.
• Campaign Management: Oversee the execution of multi-channel marketing campaigns, which may include digital, social media, print, webinars, podcasts, and events.
• Content Creation: Collaborate with creative teams to develop various forms of marketing collateral and content needed for successful campaigns and events.
• Event Management: Identify and manage marketing events, ensuring alignment with business goals and maximum engagement from target audiences.
• Performance Analysis: Analyze marketing metrics and campaign performance to optimize strategies and demonstrate the impact of marketing efforts.

Required Skills and Qualifications

The ideal candidate for this position is expected to have a solid understanding of marketing principles relating specifically to HCP and clinical audiences. Key qualifications include:

• Proven experience as a Marketing Manager, preferably in the healthcare or pharmaceutical sectors.
• A strong understanding of acquisition marketing, digital campaign development, and content strategy.
• Exceptional project management skills, with the ability to manage multiple projects in a fast-paced environment.
• Analytical thinking with the capacity to use data insights to inform marketing decisions and enhance campaign efficacy.
• Excellent communication skills, capable of crafting compelling messages that resonate with HCP audiences.

Salary and Benefits

While specific salary details are not provided in the job listing, applicants can expect competitive compensation typical of a full-time role within the healthtech industry. Montu offers various benefits intended to support employees’ personal and professional growth, such as:

• Access to the SAGED learning platform for continuous education.
• Discounts with numerous retailers through a Reward and Recognition program.
• The flexibility of a full-time remote role.
• Access to co-working spaces in major Australian cities.
• Mental health support initiated through wellness platforms.
• Private health insurance discounts via Medibank.
• Up to 8 weeks of paid parental leave.
• Home office enhancement allowances for conducive home working environments.

Company Culture and Work Environment

Montu prides itself on delivering a results-driven culture where contributions lead to significant impacts within the healthtech landscape. Employees are encouraged to be ambitious, innovative, and to push boundaries, particularly in improving healthcare access for Australians. The compact team of dedicated professionals seeks individuals who share the mission of facilitating better healthcare outcomes.

The company is dedicated to a barrier-free recruitment process and a supportive work environment, welcoming any requests for accommodations to ensure full participation in the recruitment experience.

Conclusion

The Marketing Manager position at Montu presents a remarkable opportunity for candidates looking to engage in a meaningful role that directly influences the marketing landscape of healthcare in Australia. With a commitment to innovation, growth, and accessibility in healthcare, Montu is not only shaping the future of alternative healthcare but also prioritizing the professional development and well-being of its employees.

This job offer was originally published on jobicy.com