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TQG, a leader in sports nutrition and health products, is seeking an experienced Marketing Manager to spearhead the brand strategy for the More Nutrition line in the Netherlands and Belgium. This role offers both hybrid and remote work options, based out of the Netherlands with the possibility of utilizing an Amsterdam office. The company emphasizes a collaborative culture and offers a flexible work environment, making it an attractive opportunity for job seekers in the marketing domain.
The Marketing Manager will be responsible for a comprehensive range of marketing functions that include:
Development and execution of the local brand strategy in alignment with global directions and consumer insights.
Creating a marketing activation calendar and overseeing the execution of 360-degree campaigns across various channels.
Identifying opportunities for the local product portfolio based on regional market needs and trends.
Leading integrated campaigns, ensuring that all assets are compliant with brand standards and tailored to resonate with the local audience.
Collaborating with agencies to ensure quality and punctuality in campaign execution, tracking key brand metrics to facilitate continuous improvement.
Engaging with retail media and shopper marketing initiatives to enhance the brand's presence both online and in-store.
Acting as the brand guardian to uphold consistency in tone, messaging, and visual identity across all platforms.
Monitoring competitors and emerging market trends to guide actionable strategies.
Successful candidates will possess:
A minimum of 4 to 6 years experience in brand or marketing management within the fast-moving consumer goods (FMCG) sector.
Proven experience in managing a significant revenue portfolio, notably exceeding €50 million.
Comprehensive knowledge of brand building and the execution of integrated marketing campaigns featuring mass media, influencers, and retail media specific to the Dutch and Belgian markets.
Hands-on expertise in Direct-to-Consumer (D2C) environments and proficiency in digital marketing tools, social media platforms such as Meta and TikTok, as well as shopper marketing.
Strong project management skills and a collaborative approach to work across various teams.
A strategic and data-driven mindset, with creative problem-solving abilities.
Fluency in English and Dutch is essential, and proficiency in French is desirable, particularly for communication with diverse stakeholders.
While the specific salary details are not provided in the job description, roles similar to a Marketing Manager in the FMCG industry in the Netherlands generally offer competitive compensation packages. Working with TQG includes a range of benefits:
Flexible working hours and the option for remote work, allowing employees to manage their schedules effectively.
A Workation policy and ample vacation time, offering 28 days of vacation per year, which promotes a healthy work-life balance.
Attractive employee discounts on products, enhancing job satisfaction and loyalty to the brand.
An engaging and inclusive company culture with growth opportunities, providing a supportive environment for professional development.
TQG prides itself on a high-performance culture that emphasizes diversity and inclusion. The company offers an exciting work environment that integrates lifestyle with career development, fostering team spirit among its employees. With a workforce exceeding 1,200 employees, TQG supports ongoing professional growth, allowing employees to engage in various areas such as technology, product development, sales, marketing, and logistics.
TQG is not only focused on delivering top-notch sports nutrition products, but it also aims to create a positive impact on the lives of individuals pursuing healthy and active lifestyles. The Marketing Manager position offers a unique opportunity to lead brand strategy in a dynamic market, leveraging creativity and data to drive engagement and sales. This role is ideal for professionals looking to make their mark in the FMCG sector, contributing to a company dedicated to innovation and health. If you are a marketing professional passionate about brand development and are ready for your next challenge, consider applying for the Marketing Manager position with TQG.
This job offer was originally published on jobicy.com
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