Factorial, a fast-growing HR software company, is on the lookout for a Marketing Specialist specifically catering to the LATAM region. This role is pivotal in executing high-impact marketing initiatives that drive demand generation and brand awareness. If you are someone who enjoys a variety of tasks—from events and campaigns to email marketing and partner activations—you might be the perfect fit for this role.
Role and Responsibilities
As a Marketing Specialist at Factorial, your responsibilities will include:
Execute end-to-end marketing campaigns across the LATAM market, which encompasses email campaigns, events, paid advertisements, and co-marketing initiatives.
Support and coordinate partner marketing activities, which involves planning webinars and joint campaigns with external partners.
Plan and execute both online and offline events, managing everything from logistics to post-event follow-ups.
Manage and optimize email marketing campaigns using various strategies such as newsletters, invitations, and nurturing flows.
Collaborate closely with Sales, Partnerships, and Marketing teams to align all efforts with business goals.
Track performance metrics to assess the number of leads, demos, and conversions. You will ensure that results are visible and reported accurately.
Adapt marketing materials and content to resonate with LATAM audiences, thereby enhancing engagement.
Skills and Qualifications
To excel in this role, candidates should possess the following key skills and experiences:
Experience in B2B marketing, particularly in a tech or SaaS environment.
Function as a generalist marketer who can deftly navigate campaigns, events, and content creation.
Hands-on experience with organizing events such as webinars and field events.
Proficiency in email marketing and CRM tools, familiarity with HubSpot being a plus.
Understand the critical role that marketing plays in generating pipeline and revenue.
Comfortable engaging with partners, agencies, and various stakeholders.
Ability to thrive in fast-paced environments while managing multiple projects simultaneously.
Strong data analysis skills to track performance metrics and optimize campaigns based on results.
Bilingual proficiency in Spanish and English to facilitate communication in a diverse workplace.
Personality Traits
Factorial values personality traits that align with their company culture. They seek a candidate who:
Makes marketing relatable and beneficial, moving away from a corporate mindset.
Self-motivates and can take ownership of projects without needing constant validation.
Is organized, proactive, and solution-oriented.
Displays a sense of curiosity, humility, and a desire to empower colleagues to succeed.
Is eager to engage with diverse cultures, regions, and varying work styles.
Values growth, continuous learning, and teaching.
Benefits of the Role
Factorial cares deeply about its employees, and as a Marketing Specialist, you will enjoy various benefits, such as:
Continuous training and development tailored to your individual needs.
An engaging, high-growth, multicultural work environment where camaraderie thrives.
Private health insurance to ensure that you and your family remain healthy and secure.
Programs for physical wellness such as Gympass to access gyms, pools, and outdoor classes.
Language classes provided through Yolk Academy for personal and professional development.
A variety of additional perks, including grocery vouchers, transportation support, and complimentary breakfast at the office, alongside organic caffeine and thee offerings.
About Factorial
Factorial was founded in 2016 and has quickly become a trailblazer in the HR software sector, servicing thousands of customers across more than 60 countries. With a mission aimed at helping SMEs automate their HR workflows and centralize data to make informed business decisions, Factorial has built a vibrant, diverse workforce of over 900 people in its offices situated in Barcelona, Brazil, and Mexico. The company's internal values focus on accountability, continuous learning, teamwork, and a commitment to growth, reflecting a culture that celebrates quick adaptability and learning from mistakes.
If you’re excited about joining a progressive company that values its employees and aims to revolutionize HR practices across the globe, then this opportunity as a Marketing Specialist at Factorial could be your next career move!
This job offer was originally published on jobicy.com
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