Marketing Writer, Senior Associate

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Introduction to the Building Decarbonization Coalition

The Building Decarbonization Coalition (BDC) is focused on transforming the nation’s buildings through clean energy initiatives. With a commitment to phasing out fossil fuels, the BDC engages various stakeholders, such as consumers, contractors, manufacturers, and state organizations, aiming to promote healthier living environments while addressing climate change issues. The organization has established itself as a leading voice in advocating for the electrification of buildings, significantly influencing public dialogue around this critical topic.

Role Overview

The position of Marketing Writer, Senior Associate requires a creative storyteller who is passionate about clean energy. This role involves creating impactful digital marketing content aimed at educating and inspiring audiences. The writer must have the ability to simplify complex information into relatable and actionable stories. They will contribute to multiple content channels such as social media posts, email campaigns, and website content, ensuring that the tone and message align with the BDC's branding and objectives.

Key Responsibilities

The primary responsibilities of the Marketing Writer include:

  • Content Creation:

    • Developing engaging e-newsletters, social media posts, and promotional materials.
    • Crafting website content and digital marketing materials to meet the organization's marketing goals.
    • Producing a variety of audience-focused materials, such as blogs and video scripts.
    • Managing the editorial calendar to streamline and fulfill content production.
  • Contractor Recruitment & Marketing:

    • Designing recruitment materials aimed at attracting contractors to the network.
    • Collaborating to develop training and onboarding resources for new recruits.
  • User Experience (UX) Content:

    • Writing clear content for BDC's digital tools, ensuring a seamless user journey.
    • Working with the UX team to refine content based on user feedback and analytics.
  • Brand Voice and Consistency:

    • Assisting in creating and manipulating BDC’s writing guides to maintain a consistent brand voice.
    • Serving in an editorial role to provide guidance on clarity and quality of content.
  • Audience Engagement and Performance Monitoring:

    • Conducting audience research to craft tailored content that meets their needs.
    • Evaluating the performance of written content and adjusting strategies based on data insights.

Qualifications Required

To effectively perform in this role, candidates should possess the following qualifications:



  • Experience:

    • 3-5 years in professional writing, particularly in marketing, copywriting, or as a content creator. A portfolio demonstrating this experience is essential.
  • Education:

    • A Bachelor's degree in relevant fields such as journalism, communications, marketing, or English.
  • Skills:

    • Exceptional writing, editing, and storytelling capabilities.
    • Strong organizational skills and the ability to manage multiple projects simultaneously.
    • Knowledge of digital marketing principles, including SEO.
    • Proficiency with marketing tools like Hubspot, Asana, Google Analytics, and others relevant to project management and content delivery.

Working Environment and Schedule

This position is a full-time role and is designed to be executed remotely from a home office. Regular working hours are Monday through Friday, from 9 a.m. to 5 p.m. While primarily remote, some travel may be required during employment. The BDC promotes an inclusive work culture and encourages diverse candidates to apply, including those from BIPOC and marginalized backgrounds.

Compensation and Benefits

The salary range for the Marketing Writer position is between $80,000 and $100,000, commensurate with experience. In addition to salary, employees are offered a competitive benefits package, which includes:

  • Paid health insurance coverage
  • Retirement benefits with company matching
  • Unlimited flexible paid leave
  • 12 paid holidays
  • Access to various professional development resources

Commitment to Equality

The BDC emphasizes its commitment to diversity and inclusivity within its recruitment process. They advocate for a workplace free from discrimination based on race, gender, age, disability, or any other characteristic protected by law, highlighting their openness to diverse candidates.

Conclusion

In summary, the Building Decarbonization Coalition offers an exciting opportunity for those looking to make a significant impact in the realm of clean energy and building transformation. With a focus on storytelling and a passion for marketing, this role is crucial in driving public awareness and engagement concerning sustainable living practices. Candidates who thrive in a collaborative environment and possess strong content creation skills will find this position rewarding and impactful.



This job offer was originally published on remotive.com

Building Decarbonization Coalition

USA

Copywriting

Full-time

February 2, 2025

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