Multiplier: Growth Marketing Manager

Overview

This summary provides a comprehensive overview of the role of Growth Marketing Manager at Multiplier, a fully remote position with its headquarters described as anywhere in the world, specifically based in Colorado. Multiplier specializes in Access Management and Identity Governance, offering tools that assist IT and security teams in automating their access workflows.

Company Background

Multiplier is an established organization backed by Atlassian Ventures, boasting a trust base among notable companies like Indeed, Vuori, and Neo4j. They focus on streamlining access requests, ensuring the enforcement of least privilege at scale, and automating compliance with standards like SOC2/ISO 27001. As they expand their platform into the realms of AI agents for IT, they are looking to fill the position of their first marketing hire.

Job Opportunity

The role offers a unique chance to lead the growth marketing efforts of a company that has achieved product-market fit and is looking to explore new territories with AI technology. The hired Growth Marketing Manager will work closely with the CEO, taking on the full responsibility of building the marketing strategy and executing it effectively across various channels. This position allows for significant autonomy and responsibility, as you will define the growth strategy while having the opportunity to establish a marketing team as the company scales.

Key Responsibilities

The main responsibilities of the Growth Marketing Manager include:

• Building Marketing Function: Own the end-to-end pipeline generation while setting channel strategies and defining KPIs, ensuring campaigns achieve pipeline and revenue goals.
• Executing Channel Strategy: Develop proficiency in various growth channels, such as email marketing, SEO, SEM, and account-driven go-to-market (GTM) strategies.
• Managing the Martech Stack: Create a modern, AI-powered marketing tech stack from the ground up, experimenting with tactical tools such as automated outbound campaigns.
• Marketing Analytics: Design KPIs and create dashboards for performance measurement; reporting back to the executive team and leveraging data-driven decision-making.
• Collaboration: Work closely with the CEO on positioning and product marketing, while aligning with sales for effective lead handoffs.
• Growth Marketing Execution: Focus on running targeted campaigns using modern tools and establishing website optimization practices that enhance conversion rates.

Required Experience and Skills

• 5-10+ Years of Marketing Experience: Required, particularly with a strong emphasis on growth marketing and pipeline generation.
• B2B SaaS Startup Background: Experience in early or growth-stage B2B startups (preferably from seed to Series C) is essential.
• Hands-on Execution: Candidates should demonstrate their ability to execute multi-channel campaigns personally, not just as strategists.
• Breadth in Marketing Channels: Candidates must have extensive experience across various channels, with specialized knowledge in areas such as paid acquisition, SEO, and marketing operations.
• Martech Proficiency: Familiarity with modern marketing tools and platforms is essential, and applicants should be quick learners in this category.
• Data-Driven Mindset: Ability to utilize analytics for optimizing campaigns and driving ROI effectively.

Personal Attributes for Success

• Experimentation Mindset: A willingness to test new strategies and iterate based on performance.
• High Quality Standard: A strong focus on crafting marketing strategies that prioritize customer needs while meeting aggressive revenue targets.
• Passion for IT/Security: An interest in or experience related to the IT and cybersecurity space is highly regarded for this position.

Salary Details

The Growth Marketing Manager role at Multiplier recognizes the value of experience with a competitive salary range set between $60,000 to $80,000 USD annually, contingent on the candidate’s relevant background and expertise.

Why Join Multiplier

• Proven Market Acceptance: Their belonging to a trusted segment of the market provides job stability.
• Innovative AI Expansion: As Multiplier delves into AI, employees are positioned at the forefront of tech innovation.
• Collaborative Environment: Working directly with the CEO fosters a constructive and engaging workplace atmosphere.
• Remote Flexibility: The fully remote nature of the job offers the benefit of work-life balance with the flexibility to work from anywhere.

Conclusion

For those who thrive in early-stage environments and seek to make a substantial impact in their role, the Growth Marketing Manager position at Multiplier presents an exceptional opportunity to drive marketing strategies in an innovative company as they venture deeper into AI technologies.

This job offer was originally published on weworkremotely.com