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GGM Gastro is a leading German company that has established itself as a market leader in the hospitality industry across Europe. The company's commitment to providing professional equipment facilitates the daily operations of numerous gastronomers. GGM Gastro continuously challenges itself to improve and implement trends and innovations, and it takes pride in achieving new successes year after year in collaboration with partners, customers, and a dedicated team. Their ongoing efforts aim to enhance customer service and expand their global presence among gastronomers.
The position on offer is for a Newsletter Marketing Manager (m/w/d). This role is crucial as it supports GGM Gastro in increasing customer loyalty in the European market through targeted newsletter marketing. The successful candidate will make customers aware of relevant offers and re-engage them effectively. The position is part of a cohesive team consisting of experts in Social Media, SEO, and Content Design, as well as developers.
Campaign Lead: You will lead the entire process from planning to execution of newsletter campaigns along the customer journey. This includes newsletter design, landing pages, and calls-to-action, collaborating closely with the marketing team.
Campaign Planning: You will be responsible for the planning and implementation of campaigns, including automating email and WhatsApp workflows to send personalized and timely messages to customers.
Performance Measures: Your role will involve establishing measures that enhance the user engagement and conversion rates of newsletter recipients. This requires continuous testing and analysis of relevant KPIs to optimize newsletter communication.
Subscriber Management: You will oversee the creation, maintenance, and enrichment of newsletter distribution lists, ensuring effective segmentation and personalization of recipient lists.
Creative Solutions: As an expert in your field, you will develop engaging solutions in collaboration with various departments while utilizing your consulting skills effectively.
Content Development: You will bring creative initiatives to align content for the newsletter and its landing page effectively.
Subscriber Acquisition: You will utilize all internal and external channels to attract new subscribers and develop methods for a deeper differentiation of customer segments.
Best Practices: It is essential to ensure the incorporation of industry best practices in all marketing efforts.
Candidates interested in this position should possess several key skills and qualifications:
Professional Experience: A minimum of 3 years of professional experience in newsletter marketing matters.
Interest in Content: A strong interest in developing engaging content and a preference for working with segmentation.
Analytical Skills: A strong affinity for numbers and excellent analytical abilities are essential.
Customer Understanding: Enjoyment in addressing customer needs and developing a comprehensive understanding of the business model is vital.
Technical Proficiency: Proficiency in using marketing automation and email tools such as Emarsys, Mailchimp, or HubSpot is necessary. Experience with CMS tools is also valuable.
Soft Skills: Strong communication and organizational skills, as well as teamwork, proactivity, and creativity, are required.
Attention to Detail: A quality-conscious work ethic and an eye for detail are also important.
Language Proficiency: Candidates must have excellent German language skills and good proficiency in English.
GGM Gastro offers a range of benefits that contribute to a harmonious work environment:
Fair Compensation: Competitive salary in line with market standards and engaging tasks.
Flat Hierarchies: A work culture characterized by basic respect and a friendly atmosphere.
Modern Workspaces: Ergonomic working positions equipped with the latest technology.
Learning Opportunities: Internal and external training sessions, including free language courses.
Additional Perks: Anniversary bonuses, holiday pay, team-building events, and access to a company canteen offering fresh, affordable meals.
Health and Wellness: Health bonuses and memberships for over 6,000 fitness and wellness studios through EGYM Wellpass.
Employee Discounts: Various employee offers and discounts via corporate benefits programs.
Job Security: Occupational disability insurance and a company pension plan.
This role at GGM Gastro represents an exciting opportunity for a professional in newsletter marketing looking to make a significant impact in a rapidly growing company. With a strong emphasis on collaboration, creativity, and customer engagement, GGM Gastro offers not only a job but a chance to contribute to a recognized leader in the hospitality supply sector.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
