North Spore LLC is seeking an Ecommerce Lifecycle Manager who will take charge of their retention engine, transforming first-time customers into lifelong advocates for their brand. This role involves managing email campaigns, building automated processes, and experimenting with methods to enhance customer engagement and retention. The position can be fully remote or in-person, allowing for flexibility in working arrangements.
Key Responsibilities
The responsibilities of the Ecommerce Lifecycle Manager are multi-faceted and include:
Lifecycle Strategy & Execution
Own the end-to-end lifecycle strategy across email and SMS, which includes building and optimizing marketing flows and managing the marketing calendar.
Create clear pathways for customers that encourage them to become loyal fans.
Develop sophisticated segmentation strategies to ensure targeted messaging at scale.
Collaborate with marketing, creative, and operations teams to align lifecycle initiatives with larger campaigns and product launches.
Performance & Optimization
Monitor and analyze the performance of campaigns and marketing flows, focusing on metrics such as revenue, conversion rate, AOV (Average Order Value), and customer lifetime value (LTV).
Conduct thorough retention reporting and analytics, and undertake cohort analysis to derive meaningful insights.
Run ongoing A/B tests to assess subject lines, messaging, timing, and customer segmentation.
Utilize insights from customer behavior to refine the lifecycle strategy continuously.
List Growth & Loyalty
Develop and manage strategies for growing email and SMS lists, including onsite capture and lead magnets.
Work on converting new subscribers into first-time customers.
Manage retention programs to boost repeat purchasing and enhance long-term customer value.
Identify opportunities to build closer customer relationships through educational content and community initiatives.
Shopify & Ecommerce Support
Work within Shopify to support lifecycle initiatives, understanding how products and landing pages are managed.
Ensure that onsite experience aligns with marketing campaigns.
Collaborate with conversion rate optimization (CRO) efforts to increase conversion rates and AOV.
Required Skills and Qualifications
To be considered for this position, candidates should meet the following qualifications:
A minimum of 3+ years of experience in lifecycle, email, or CRM marketing, with a preference for ecommerce experience.
Ability to thrive in ambiguity and work autonomously, showcasing a bias for action and attention to detail.
Practical experience with Klaviyo or similar platforms like HubSpot, Iterable, or Active Campaign.
Strong knowledge of Shopify and how email marketing interacts with overall customer experience.
Experience with subscription-based capabilities (e.g., Recharge) is preferred.
Proven success in building and automating lifecycle flows and campaigns, focusing on segmentation and personalization.
Expected Outcomes
Success in this role will be measured by metrics like:
A notable increase in repeat purchase rate and customer lifetime value (LTV).
Growth in contributions from email and SMS revenues.
Improvement in engagement metrics, such as open rates and click rates.
Establishment of a consistent testing and optimization schedule, making the lifecycle marketing a significant revenue source for the company.
Compensation & Benefits
The salary range for this position is $65,000 - $90,000, which is competitive within the industry. Additionally, North Spore LLC offers a robust benefits package that includes:
401k with employer matching
Health, dental, and vision insurance
Short and long-term disability coverage (long-term is employer-paid)
Employer-paid life insurance
Coverage for accidents and critical illnesses.
Conclusion
This opportunity at North Spore LLC is ideal for candidates passionate about ecommerce and looking to leverage their marketing skills to drive customer loyalty and engagement. As an Ecommerce Lifecycle Manager, you will play a crucial role in shaping customer experiences and creating lifelong brand advocates.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
