Outbound & AI Visibility Growth Specialist (AEO + SEO)

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Job Overview

The position available is for an Outbound & AI Visibility Growth Specialist focusing on AEO (AI Engine Optimization) and SEO (Search Engine Optimization). This role is oriented towards enhancing the discoverability of Growth Troops across traditional search engines and the new wave of AI-driven platforms such as ChatGPT, Perplexity, and Claude. The overall aim is to leverage both human and machine capabilities to gain visibility and recognition for the company.

This is characterized as an execution-first role, emphasizing the importance of hands-on work over theoretical understanding. If you have a knack for striking the perfect balance between outbound marketing strategies, SEO fundamentals, and AI-based approaches to reach target audiences, this job may be the right fit for you.

Key Responsibilities

The tasks associated with this position are broad and include:

• Running outbound campaigns through various channels including cold emails, LinkedIn, and community outreach.
• Building visibility via SEO content and its optimization to attract organic traffic.
• Experimenting with AEO strategies to figure out how to enhance the company’s presence through AI tools.
• Securing earned media placements through relevant press, blogs, and authority outlets, thus expanding the company's reach and credibility.
• Partnering closely with sales and marketing teams to continuously test and refine messaging, ensuring coherence and effectiveness in communication.

Required Skills

To be eligible for this position, candidates should possess the following qualifications:

• 1 to 4 years of experience in growth, outbound, or lead generation roles, or equivalent experience in a founder or operator position.
• A proven track record of successful cold outreach strategies and strong results in SEO campaigns.
• A curious mindset, with real-world experience in experimenting with various AI tools, such as ChatGPT or other Large Language Models (LLMs), for enhancing visibility.
• Familiarity with tools like HubSpot, Apollo, Outreach, SEMrush, and others that facilitate campaign management and SEO analysis.
• A “scrappy” builder mindset, someone who doesn’t wait for instructions but takes the initiative to create playbooks and strategies to meet business goals. This mindset is essential as the candidate will be tasked with various experiments and trials that could significantly impact visibility.

Salary Insights

Unfortunately, the provided information does not specify a salary for this position. However, given the responsibilities and required skills, candidates can typically expect a competitive salary in the growth marketing and SEO domain, especially considering the innovative aspect involving AI tools. Job seekers should prepare to discuss salary expectations during the interview process, taking into account their experience and the industry standards.

Conclusion

This role represents an exciting opportunity to work for Growth Troops, and the lack of specific salary details does not detract from its appeal, especially for those passionate about the convergence of digital marketing and AI technologies. Those with a blend of skills in outreach and SEO combined with a creative approach to AI utilization will find this role particularly rewarding.

Those who are interested in expanding their careers, contributing to innovative marketing strategies, and being part of a forward-thinking company in the tech landscape are likely to thrive in the role of Outbound & AI Visibility Growth Specialist.

This job offer was originally published on himalayas.app