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The position available is for a Paid Ads Expert focusing on app installs for ScrollToll, a fitness app designed to encourage users to complete physical exercises before accessing addictive apps like Instagram and TikTok. This role is a crucial part of the marketing strategy aimed at achieving effective user acquisition while emphasizing flexibility and project-based engagement.
The job is categorized as a contract position, offering the advantage of working remotely. This format includes flexible hours, allowing professionals the freedom to adjust working times to suit personal schedules. It emphasizes productivity without the constraints typically associated with traditional office setups.
The position is fully remote, which allows candidates from various locations to apply. However, it specifically mentions Pakistan as a location restriction, which could imply that applicants may need to be situated in or have eligibility to work in that region.
As a Paid Ads Expert, the responsibilities encompass several key tasks aimed at promoting the fitness app and effectively driving user installs. These include:
Set up and manage App Promotion campaigns across platforms like Meta Ads.
Track installs, attribution, and conversion events, ensuring data integrity.
Run structured audience and creative tests to identify what works best for the app.
Scale winning campaigns while discontinuing those that do not meet expectations.
Monitor vital metrics such as installs, cost per install (CPI), return on ad spend (ROAS), and retention signals.
Make informed decisions regarding campaign management based on performance data.
Candidates applying for this position must possess strong qualifications and skills, critical for the success of user acquisition strategies. Required skills include:
Proven experience in running app install campaigns, ideally with mobile applications. However, experience with e-commerce or lead generation is also considered beneficial.
Deep knowledge of Meta Ads and how to optimize App Promotion campaigns.
Understanding the distinctions between optimizing ads for clicks, installs, and purchases at the right times.
Proficiency with attribution tracking systems and diagnosing possible data discrepancies.
Ability to stretch tight budgets while achieving notable outcomes through systematic testing.
Candidates who possess any of the following nice-to-have skills may have an edge in the selection process:
Familiarity with TikTok Ads or Google App Campaigns.
Experience with mobile attribution tools such as AppsFlyer or Adjust.
Experience in scaling an app starting from zero installs.
Understanding creative performance patterns particularly in the realms of fitness, productivity, or utility applications.
Aside from technical skills, the company emphasizes the importance of professional maturity in applicants. Characteristics that align with this include:
A results-oriented mindset focused on measuring success in terms of installs and conversions, rather than just activities or reports.
Comfort in operating on a lean budget, ensuring every expense counts towards attaining measurable results.
The ability to communicate effectively regarding testing, rationale, and observations.
Proactivity in identifying issues and proposing next steps without waiting for directives.
The work environment is structured to be remote-first. This means that employees can work from locations where they are most productive. There are flexible hours, although it specifies a requirement for overlap between 6 PM and 12 AM PKT for collaboration with the central team.
Direct collaboration with the product and growth team is emphasized, promoting a dynamic atmosphere with short feedback cycles and quick decision-making structures.
Working at Brainbox Automations provides a chance to engage with a real product having a live user base and notable growth prospects. This role also promises:
A lean team with ability for fast decision-making and no bureaucratic obstacles.
Ownership over the work conducted, including managing experiments and directly observing their results.
The potential for extended engagement based on contract performance and the scaling of the product.
Overall, this role appears attractive for those with a strong background in digital marketing and performance metrics, presenting an opportunity to significantly impact the growth of a unique fitness application.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
