Paid Advertising Account Manager

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Introduction

Power Digital Marketing is a tech-enabled growth firm specializing in marketing, consulting, and data intelligence. The company is devoted to igniting revenue and enhancing brand recognition for both leading and emerging businesses globally. As a people-first organization, Power Digital values diversity in its workforce and strongly believes that its people and culture are pivotal to its success.

Company Mission and Vision

The mission of Power Digital is to power the relentless pursuit of growth, redefining possibilities through a team of growth-obsessed experts. Their core values drive a culture that emphasizes integrity, autonomy, and innovation. The firm aims to be recognized as the most valued private growth marketing firm, with scalable branding, culture, and services.

Services Offered

Power Digital provides a suite of best-in-class services including:

• SEO
• Content Marketing
• Paid Media
• Social Media Marketing
• Programmatic + CTV
• Public Relations
• Influencer Marketing
• Email + SMS Marketing
• Conversion Rate Optimization
• Retail Marketing
• Creative Services

At the heart of their operations is the proprietary technology platform called nova, which utilizes first-party data for comprehensive analysis, simplifying investment planning and strategic marketing efforts.

Role Overview

The position of Paid Advertising Account Manager involves owning the execution, performance, and growth of marketing services across various business accounts. This role requires the ability to operate effectively under pressure, manage client relationships, and navigate challenging conversations. The chosen candidate will be responsible for significant aspects of digital marketing campaign management, with particular emphasis on paid media management.

Key Responsibilities

As a Paid Advertising Account Manager, candidates will:

• Manage paid campaigns for diverse clients, including daily optimizations and high-level strategic adjustments.
• Analyze performance data to derive actionable insights and plans based on client-specific data sources like Google Analytics or Shopify.
• Serve as the primary contact for clients on cross-channel digital marketing campaigns, coordinating all aspects of project management to ensure timely delivery of services.
• Lead weekly and monthly reporting calls to discuss campaign performance and strategize improvements.
• Guide and direct internal client teams, providing necessary evaluations and solutions to challenges.
• Facilitate collaboration among different marketing channels, ensuring that campaigns remain integrated and effective.
• Engage in training to enhance team knowledge and campaign performance continuously.

Required Skills and Qualifications

Candidates for this position should possess:

• 3-4 years of digital marketing experience, with at least 1-2 years in an agency setting.
• Minimum of 2 years of hands-on experience with various paid advertising platforms, including but not limited to Search Engine Marketing (SEM), Performance Max, YouTube Ads, Display Advertising, and Bing Ads.
• Significant expertise in managing effective campaigns on platforms such as Meta and experience with direct response campaigns.
• Proficiency in Google Analytics and the Google/Microsoft Office Suite.
• Strong written and verbal communication skills, along with exceptional organizational and project management capabilities.
• The ability to work confidently in client-facing situations and a strong willingness to learn and adapt.

Performance Metrics

Key Performance Indicators (KPIs) relevant to this role include managing revenue and ensuring client satisfaction:

• An average NPS (Net Promoter Score) of 8.8.
• A minimum of 12 seats filled in Account Manager or Lead roles.
• Continuously striving for excellence in paid advertising strategies to contribute to client revenue growth and retention.

Work Environment and Culture

Power Digital promotes a culture of diversity and inclusion, emphasizing that a range of experiences, backgrounds, and perspectives is integral to their success as a company. As an Equal Opportunity Employer, they welcome applicants irrespective of race, gender identity, age, disability, veteran status, sexual orientation, religion, and more.

Employment Type and Contract

This role is a full-time position, with the location restricted to Colombia. It is essential that the applicant is eligible to work remotely under the stipulated timezone restrictions, which are at GMT -5.

Conclusion

For professionals eager to grow in the marketing sector while delivering measurable results, the Paid Advertising Account Manager role at Power Digital Marketing offers an excellent opportunity. The focus on continuous learning, emphasis on client success, and a supportive working culture make this a position worth considering for anyone looking to advance their career in digital marketing.

This job offer was originally published on himalayas.app