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Aleph Alpha is on the lookout for an experienced Partner Marketing Manager to join their Customer Team. This position presents an engaging opportunity for professionals looking to work in the B2B marketing space, particularly focusing on partnerships within the software or technology sector. As a key player in the company, the selected candidate will be responsible for both developing and executing co-marketing initiatives that ensure the success of partner engagement, drive demand generation, and enhance overall brand awareness.
In the role of Partner Marketing Manager, you will undertake a plethora of responsibilities aimed at strengthening the partnership ecosystem. Here's an outline of your primary duties:
Develop and execute co-marketing campaigns with partners, which may include joint digital campaigns, webinars, events, and curated content.
Create and manage comprehensive partner marketing toolkits, ensuring all partners are equipped with meaningful resources to effectively market and sell the company's solutions.
Collaborate closely with Product Marketing to refine messaging and positioning for joint offerings, ensuring alignment across marketing strategies.
Manage Marketing Development Funds (MDF) while also tracking the return on investment for marketing initiatives led by partners.
Plan and execute partner-related events such as roundtables and sponsorships at industry conferences, contributing to the engagement of all stakeholders involved.
Drive partner engagement through the Partner Portal, maintaining up-to-date marketing materials and resources.
Manage proactive partner communication, which includes drafting newsletters and ad hoc communications tailored to partners' interests.
Translate company updates into concise, actionable messaging for partners—conveying clearly what’s in it for them.
Equip partners with the necessary materials, timelines, and action points to effectively leverage new marketing initiatives.
Define and track key performance indicators (KPIs) to evaluate the success of partner marketing programs, using data-driven approaches to optimize strategies accordingly.
To excel in this role, candidates are expected to have significant competencies in several areas:
B2B Marketing Experience: A robust background in partner marketing or channel marketing specifically within the software or technology industry is crucial.
Understanding of Co-Marketing Strategies: Familiarity with how to design effective co-marketing campaigns is highly desirable, as this is at the core of the role.
Proficiency in MDF Programs: Experience in managing Marketing Development Funds and the ability to engage in campaign execution will empower success in this position.
Proactive Communication Skills: The candidate must be an adept communicator who can succinctly translate internal initiatives into clear, actionable, partner-centric messaging.
Data-Driven Mindset: An analytical approach will be needed to track marketing performance effectively and optimize efforts for the best results.
Language Skills: Strong proficiency in English is essential, while knowledge of German is a beneficial plus, enhancing communication with a broader client base.
Candidates can expect an enticing work environment that is centered around fostering innovation and collaboration. Aleph Alpha invites you to be a part of an AI revolution, presenting opportunities to be at the forefront of technology's advancements. Key features of the work environment include:
30 Days of Paid Vacation: A generous leave policy that underscores the company's commitment to work-life balance.
Health and Wellness: Access to various fitness and wellness options through platforms like Wellhub, along with mental health support via nilo.health.
Pension Contributions: A substantially subsidized company pension plan that emphasizes future financial security.
Transportation Subsidies: The company also provides subsidies for a Germany-wide transportation ticket, facilitating working professionals to commute easily.
Tech Budget: A budget allocated for supplemental technical equipment to ensure employees have access to the right tools.
Team Bonding and Flexibility: Regular team events to strengthen connections along with flexible working hours that accommodate individual needs.
Virtual Stock Option Plan: An attractive incentive for employees to invest in the company’s future.
Bike Lease Program: Opportunities to lease bikes through JobRad, promoting a healthy work-life balance.
This role offers an exceptional opportunity for marketing professionals eager to make an impact in the technology sphere. The Partner Marketing Manager position at Aleph Alpha in Germany is well-suited for candidates passionate about driving collaborative marketing efforts and enhancing brand visibility through strategic partnerships. If you possess the required skills and are excited about working in a dynamic environment that values innovation and team collaboration, this role may be an ideal fit for you!
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
