Partnerships Manager (Canada)

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Introduction

Place Exchange is a pioneering company in the programmatic advertising space, notably focusing on Out of Home (OOH) and Place-Based media. The company has carved a niche by offering a platform that connects digital marketers with consumers in physical spaces. As a Partnerships Manager, you will play a crucial role in enhancing the firm's relationships with its premium network partners. The nature of the role requires a blend of communication, analytical, and technical skills to educate and support partners effectively.

Company Overview

Place Exchange

Place Exchange stands out as the first and only true programmatic platform for Out of Home advertising. The company's unique technology streamlines workflow, creatives, reporting, and attribution for OOH integration with the broader digital advertising ecosystem. As digital displays proliferate globally, Place Exchange positions itself as a vital link between traditional advertising spaces and modern marketing initiatives.

Job Title: Partnerships Manager

Role Summary

The Partnerships Manager will be critical in cultivating robust relationships with media owner partners. This position is not just about maintaining existing relationships; it focuses on strategic advisory roles where you'll leverage your experience and knowledge of publisher monetization systems to unveil growth opportunities. Your contributions are expected to drive incremental revenue and enhance product offerings for the partners.

Key Responsibilities

• Revenue Generation: The primary responsibility is to achieve Place Exchange's programmatic advertising revenue objectives. You will be leading relationships with various media owners.
• Education and Training: Educate partners on Place Exchange's programmatic value proposition to drive adoption and effective usage of the technology.
• Consultation: Act as a consultant for media owners on platform solutions, monetization strategies, and developing go-to-market initiatives.
• Insight Development: Utilize Place Exchange's reporting tools to generate insights that improve partners’ integrations and revenue capabilities.
• Partner Champion: Act as an internal advocate for media owner partners, ensuring successful collaboration on joint initiatives designed to grow partnerships.
• Best Practices Evangelism: Promote best practices and drive adoption of new features that facilitate inventory monetization.
• Cross-Department Collaboration: Work alongside Product and Engineering teams to influence the product roadmap based on partner feedback.
• Marketing Collaboration: Develop compelling partner messaging and supporting collateral in collaboration with the marketing department.

Required Skills and Experience

To be successful in this role, candidates should possess:

Professional Experience

• Minimum 3+ years in the programmatic media space, focusing either on the buy-side or sell-side.
• Previous experience in roles like account management, programmatic analyst, or technical account management.

Technical Skills

• Extensive familiarity with the ad tech ecosystem and its emerging trends.
• Experience working with tools such as DSPs, SSPs, ad servers, and DMPs.
• Familiarity with web languages such as HTML, JSON, VAST, and REST APIs is considered a major plus.

Analytical Skills

• Proven success in driving revenue with a strong analytical background using business intelligence or reporting tools (e.g., Looker or Tableau).
• Familiarity with SQL or Python for data visualization development would be a significant advantage.

Interpersonal Skills

• Excellent oral and written communication skills to effectively present technical products to non-technical clients and successfully negotiate deals.
• A strong sense of curiosity and a desire to understand emerging technologies, coupled with the ability to collaborate effectively with a team.

Work Environment

As a remote position, the Partnerships Manager will have the flexibility to work from anywhere in Canada. The fast-paced and collaborative nature of the job allows for deep dives into the evolving landscape of programmatic OOH advertising.

Conclusion

This role at Place Exchange not only presents an opportunity to work with a leading company in digital advertising but also offers a platform for professional growth by engaging with innovative technologies and collaborating with diverse teams. As a Partnerships Manager, you will be at the forefront of transforming how OOH advertising is leveraged in the programmatic landscape, shaping the future of advertising for consumers and marketers alike.

This job offer was originally published on jooble.com