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EveryWatch is an innovative technology company that specializes in the luxury watch industry. The company is dedicated to delivering rich data insights that address various aspects of the watch market, effectively serving watch enthusiasts, collectors, retailers, and major watch brands. By leveraging cutting-edge technologies such as AI and advanced analytics, EveryWatch aims to provide market transparency that helps users make informed decisions regarding purchasing and investment in luxury watches.
The company is currently looking for a Digital Performance Marketing Manager who will be responsible for leading their paid media, growth, and acquisition efforts across diverse digital channels. This key role requires a focus on optimizing EveryWatch’s marketing strategies to boost customer acquisition, engagement, and retention. The ideal candidate should have a data-driven mindset, be results-oriented, and have a passion for harnessing digital marketing techniques to elevate an innovative technology platform in the luxury watch sector.
The Digital Performance Marketing Manager will have the following responsibilities:
Performance Marketing Strategy: Develop and execute multi-channel digital marketing campaigns aimed at driving customer acquisition and revenue growth. This includes paid search, social media, and display marketing efforts.
SEO & SEM Management: Optimize performance on search engines (using tools like Google Ads) to enhance visibility and channel more traffic to the company’s platforms.
Paid Social & Retargeting: Manage paid social campaigns, including those on Meta and LinkedIn. This will involve optimizing remarketing efforts to improve engagement and conversion rates further.
Analytics & Reporting: Track, measure, and analyze key performance metrics with the help of tools like Google Analytics and CRM systems. The manager should ensure continuous optimization through insights gained from metric analysis.
Conversion Rate Optimization (CRO): Develop A/B testing strategies for landing pages, ads, and other website components to maximize conversion rates effectively.
Budget Management: Oversee the digital marketing budget, making sure that resources are allocated efficiently to maximize the overall return on investment (ROI).
Collaboration & Stakeholder Management: Work closely with internal teams, such as content, product, and sales, to ensure that marketing initiatives are aligned with broader business goals.
Market & Competitor Analysis: Stay updated on industry trends and the competitive landscape while leveraging emerging digital marketing technologies to refine strategies.
Candidates applying for the Digital Performance Marketing Manager position should possess the following qualifications:
A Bachelor’s degree in Business Management, Marketing & Communications, or a related field.
At least 4 years of experience in digital marketing, specifically in performance marketing or growth marketing; experience within an e-commerce, SaaS, or technology-driven company will be considered a plus.
Strong expertise in paid media platforms such as Google Ads, Facebook Ads, and programmatic advertising.
Proficiency in tools like Google Analytics, Google Tag Manager, and marketing automation platforms including HubSpot, Marketo, etc.
Comprehensive knowledge of SEO, SEM, and conversion rate optimization (CRO).
Excellent analytical capabilities with the ability to derive actionable insights from data.
Strong project management skills that allow handling of multiple campaigns simultaneously.
Experience working in a startup or venture capital space is an added advantage.
An excellent level of spoken and written English is essential, and a passion for luxury watches and the broader collector community is highly desirable.
EveryWatch offers a competitive salary determined by the skills and expertise a candidate brings to the role. Other benefits include:
Professional Development: Opportunity to grow within a fast-paced, innovative company that encourages personal and professional growth.
Diverse Team Exposure: Work in an inclusive team that provides a broad spectrum of insights and experiences, contributing to a well-rounded career path.
Remote Work Opportunities: The flexibility of a remote work arrangement that can lead to a better work-life balance and improved productivity.
For anyone interested in venturing into a role that combines a passion for luxury watches and expertise in digital marketing, the Performance Marketing Manager position at EveryWatch can be an exciting opportunity. It provides a chance to work in a dynamic environment while making impactful contributions to a leading technology platform within the luxury watch industry.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
