PPC guru: Digital Marketing Specialist - Meta, Google Ads & SEO (Remote 6-10 LPA)

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Job Title: Digital Marketing Specialist

The position is for a Digital Marketing Specialist focusing on PPC, Meta Ads, Google Ads, and SEO for a North America-based digital marketing agency. The role is full-time and offers a salary range of 6-10 LPA (Lakhs Per Annum), depending on experience. The job allows for remote work, specifically for candidates located in India, aligning their working hours with North American time zones (Monday to Friday, 9:00 AM - 6:00 PM EST).

Company Overview

The agency emphasizes growth through high-performance campaigns, establishing itself as a Google Partner. This indicates a level of credibility and expertise, making it a desirable employer for digital marketing professionals. They work with various brands across Canada and the U.S. to deliver measurable return on investment (ROI) through analytics-driven strategies. The organization promotes a dynamic team culture, focusing on continuous learning and growth, hinting at a supportive work environment.

Role Overview

The Digital Marketing Specialist will be responsible for managing paid media and SEO campaigns from start to finish. Candidates should expect to engage in various activities, including planning, launching, optimizing, and reporting on campaign performance metrics such as ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPL (Cost Per Lead), and CPA (Cost Per Acquisition). The role requires strong collaboration with content and design teams to ensure cohesive and effective campaign messaging and creative quality.

Key Responsibilities

1. Plan, launch, and optimize Google Ads (including Search, Display, YouTube, and Performance Max) and Meta Ads (Facebook, Instagram).

2. Set up and manage pixels, tags, and conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

3. Conduct keyword research, manage both on-page and off-page SEO, and work with content teams to implement necessary optimizations.

4. Analyze campaign performance metrics and propose changes to strategies for improved performance.

5. Manage LinkedIn Ads and other paid channels, especially for B2B clients.

6. Present campaign insights and developments in client meetings, requiring high-level communication skills.

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7. Stay informed about the latest trends and changes in digital marketing and tracking technologies.

Required Qualifications

To qualify for this position, candidates should possess:

• 3-6 years of experience in digital marketing, preferably in an agency setting.
• Proven expertise in Meta Ads, Google Ads, and SEO, alongside strong technical knowledge of pixels and attribution models.
• Excellent written and verbal communication skills in English, suitable for client-facing engagements.
• A confident and professional demeanor to effectively manage video calls with clients.
• A Bachelor's or Master's degree in Marketing, Advertising, or Business, preferably from respected institutions.

Bonus Skills

Additional qualifications that would be advantageous include:

• Familiarity with platforms like Shopify, WordPress, or ClickFunnels.
• Certifications in Google Ads or Meta Blueprint.
• Experience with email marketing techniques and lead nurturing workflows.
• Proficiency in Looker Studio (formerly Google Data Studio) for reporting and dashboarding.

Why Join Us?

The position offers several benefits:

• A competitive salary range of 6-10 LPA based on experience and performance.
• Opportunities to work with international brands and cutting-edge marketing technologies.
• Autonomy to manage campaigns and results directly, enhancing professional growth.
• Exposure to various global marketing campaigns and client communications, which can significantly enhance one's resume.
• A collaborative and creative work culture that emphasizes learning and measurable growth, ensuring that employees continually develop their skills and capabilities.

Conclusion

The Digital Marketing Specialist position is optimal for data-driven professionals looking to enhance their careers in a supportive environment. With its emphasis on innovative marketing strategies and client engagement, applicants can expect a role that is both challenging and rewarding in equal measure.

This job offer was originally published on weworkremotely.com