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Built Technologies, a forward-thinking company in the SaaS space, specializes in providing a centralized platform that enhances efficiency, collaboration, transparency, and business agility. With a mission to allow customers to build and manage communities more profitably and confidently, Built has established itself as a leader by partnering with numerous top-tier financial institutions, contractors, and developers across North America. The company is currently seeking a highly qualified Product Marketing Lead to spearhead its go-to-market strategies for its innovative products.
In the role of Product Marketing Lead, you will have a crucial function in bridging the gaps between product, sales, and marketing teams. Responsibilities include:
Developing and executing go-to-market strategies for both new and existing products, ensuring they align with company goals.
Collaborating closely with product leadership to assess market readiness and positioning, crucial components for effective launch and subsequent marketing.
Creating compelling product positioning and messaging plans that resonate with the target audience and differentiate Built's offerings in a competitive market.
Conducting market research to gain insights on industry trends, customer needs, and competitor products, which will help in refining marketing strategies.
Creating support materials, such as sales collateral, presentations, case studies, and training documents, to effectively equip the sales team for success.
Partnering with the demand generation team to craft marketing campaigns focused on lead acquisition and enhancing customer engagement.
Maintaining productive communication and alignment between marketing, product management, and sales departments to ensure strategic consistency and effective execution of initiatives.
Tracking and analyzing the performance of product marketing initiatives, using data to inform continuous improvement.
To excel in this role, candidates should possess:
A Bachelor's degree in Marketing, Business, or a related field is essential; an MBA is a plus.
A minimum of 7 years’ experience in product marketing or related fields.
Exceptional communication skills (both written and verbal), with a proven ability to craft engaging narratives and impactful presentations.
Experience working in cross-functional teams within a fast-paced environment.
A strategic mindset capable of balancing immediate needs with long-term objectives.
Strong project management and organizational competencies.
A proactive approach to problem-solving and an ability to understand and anticipate customer needs.
The salary range for this position is between $135,000 and $165,000 USD per year. Built’s competitive pay scale allows for upward mobility, making it suitable for professionals at various experience levels within product marketing. In addition to salary, employees can expect a comprehensive total compensation package comprising equity options, health insurance (medical, dental, and vision), an unlimited PTO policy, and additional benefits.
Built Technologies values creating an inclusive and collaborative workplace. They emphasize the importance of bringing unique perspectives together to foster creativity and innovation. The company is committed to ensuring fair hiring practices and promoting an unbiased environment regardless of race, gender, religion, or other protected statuses.
Additional perks at Built include:
Flexible working hours.
Paid family leave and opportunities for personal development through mentorship programs and learning grants.
An uncapped vacation policy, allowing employees to take off as needed to maintain a healthy work-life balance.
Overall, this position as a Product Marketing Lead at Built Technologies offers a unique opportunity for professionals in the marketing field to make a significant impact within a growing company in the SaaS market. With a strong emphasis on collaboration, innovation, and personal development, Built is an appealing choice for those seeking a vibrant workplace paired with an exciting career path in product marketing.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
