The position of Product Marketing Manager at PatientIQ plays a crucial role in connecting various teams, including marketing, sales, product management, and customer success. This role is essential to developing and enhancing the PatientIQ brand and its product messaging. The ideal candidate will act as a pivotal contributor, fostering the voice of PatientIQ and ensuring that marketing and sales initiatives align with the company's overall objectives.
Role Responsibilities
As a Product Marketing Manager, the responsibilities include, but are not limited to:
Collaborating closely with the product team to formulate a robust go-to-market strategy.
Managing downstream marketing elements that involve the smart packaging and positioning of PatientIQ’s solutions.
Leading the creation of product messaging and positioning that resonates with the market and sets PatientIQ apart from competitors.
Working alongside marketing and sales teams to execute growth campaigns, aimed at increasing brand awareness and generating demand for PatientIQ's products.
Conducting comprehensive market research to establish and maintain clear buyer and user personas, which will guide effective marketing and sales enablement initiatives.
Crafting compelling narratives and presentations through tools such as PowerPoint, and conducting customer interviews to gather valuable insights.
Performing competitive analysis to recognize critical differentiators and discover new opportunities for growth, while keeping the commercial team updated on competitive intelligence.
Developing and sustaining product education and training programs for internal teams.
Required Skills
Candidates interested in the Product Marketing Manager position should meet these qualifications:
Have 3-5+ years of experience in Product Marketing within the B2B healthcare or health technology sectors.
Demonstrate a proven track record in product branding, messaging, and positioning, as well as experience in launching successful products into the market.
Possess expertise in building effective go-to-market strategies and outbound marketing initiatives.
Have prior experience marketing SaaS or other subscription-based products.
Be adept at cooperating with cross-functional teams, especially with marketing, product management, and sales to create cohesive end-to-end go-to-market strategies and campaign plans.
Exhibit excellent verbal and written communication skills, facilitating effective collaboration in a team environment.
Salary Information
The salary information is not explicitly mentioned in the job listing. However, the attractive benefits offered suggest a competitive compensation package, reflective of industry standards for such positions.
Benefits
PatientsIQ offers an array of benefits to its employees, ensuring their well-being and job satisfaction, which includes:
Competitive Health, Dental, and Vision Insurance: Employees receive comprehensive health benefits to support their overall well-being.
401K Plan: A pension plan to help employees save for retirement.
Mission-Driven Work Environment: Employees work in a context that emphasizes the impact of their efforts on solving meaningful healthcare challenges.
Flexible Time Off: The company fosters a culture of trust by allowing employees to take the necessary time off when needed.
Collaboration and Excellence: Being part of a world-class team, where collaboration is valued and encouraged.
Rapid Growth Opportunities: As a fast-growing company, PatientIQ presents an environment ripe with opportunities to facilitate personal and career development in a meaningful sector.
Final Thoughts
The Product Marketing Manager position at PatientIQ is not just a job; it offers a chance to be part of a mission-driven team that is dedicated to revolutionizing healthcare. Candidates with relevant experience will find themselves at the forefront of developing marketing strategies that create significant impacts in patients' lives. Ideal candidates must be self-starters driven by data and passionate about the healthcare industry. This opportunity serves as a pathway to contribute to an innovative company making strides in health technology.
This job offer was originally published on jobicy.com
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