Product Marketing Manager

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Overview

Lido is seeking a Product Marketing Manager to enhance the marketing efforts surrounding the Lido protocol within the decentralized finance (DeFi) sector. The main goal is to drive the growth and adoption of stETH, while ensuring that the offerings align with the diverse needs of the user base. This position emphasizes collaboration among various teams to create impactful marketing campaigns that contribute to the ongoing development of Lido's market position.

Key Responsibilities

The responsibilities of a Product Marketing Manager at Lido entail:

• Go-to-Market (GTM) Strategy: Spearheading the creation and execution of go-to-market plans for new product introductions, making sure there is synchronization between marketing, product, and sales teams.

• Messaging & Positioning: Crafting persuasive messaging and positioning that sets stETH apart in the competitive landscape. This includes generating compelling content for blogs and social media.

• Campaign Management: Designing, launching, and evaluating integrated marketing campaigns across a wide array of platforms, including digital channels, social media, written content, and events.

• Ecosystem Management: Establishing and nurturing partnerships with other protocols and participants in the DeFi ecosystem to implement co-marketing campaigns successfully.

• Performance Analysis: Observing and assessing the impact of various marketing initiatives, producing actionable insights to enhance future campaigns.

• Cross-Functional Collaboration: Engaging with teams such as product management, engineering, and customer support to ensure an exceptional user experience and successful product adoption.

Skills and Requirements

To be successful in this role, candidates are expected to demonstrate:

• Proven experience in product marketing management, specifically within the blockchain or DeFi industry.

• A solid comprehension of staking and DeFi protocols, alongside a demonstrated capability for writing high-quality short- and long-form content.

• A track record that showcases the ability to spur product growth and meet measurable success metrics.

• Strong analytical, strategic thinking, and communication abilities.

• Proven collaborative skills to effectively work alongside cross-functional teams to attain strategic objectives.

• A creative outlook paired with a proactive approach to remaining informed about the latest industry trends and innovative marketing strategies.

Work Environment and Benefits

Lido promotes a flexible and empowering work environment, described by the following benefits:

• The potential to work from anywhere in the world, fostering a diverse and inclusive workplace.

• Competitive compensation in USD, providing financial stability and recognition for the role.

• A flexible schedule, allowing for work-life balance and tailored working hours.

• Funding options for educational pursuits, including professional growth courses, particularly in fields like English language studies.

• Support for equipment and co-working space reimbursement, ensuring employees have what they need to work effectively.

• Opportunities for attending overseas conferences and immersing oneself in the community of DeFi, fostering networking and professional growth.

• Various long-term incentives aimed at rewarding hard work and commitment to the company’s success.

Application Process

If you're enthusiastic about addressing challenges within the DeFi space and possess the unique skills outlined above, Lido encourages you to reach out. Product Marketing Managers who are passionate about effecting meaningful change in the finance ecosystem and have the requisite skills are particularly welcomed.

This offer represents not just a job opportunity but a chance to be part of a forward-thinking team aspiring to make a significant difference. In conclusion, this role is perfect for innovative thinkers looking to thrive in a dynamic remote work environment that champions independence and creativity!

This job offer was originally published on remoteOK.com