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EBR Systems, Inc. is seeking a Product Marketing Manager who will spearhead impactful product launches and develop compelling marketing strategies. The position is tailored for a strategic and creative individual passionate about healthcare, particularly focused on the U.S. medical market.
The role accommodates candidates looking for onsite work in Sunnyvale, California, or those preferring a remote working environment. This flexibility underlines the company's commitment to adapting to diverse working styles and ensuring that talented individuals can contribute from various locations. This position reports to senior management and plays a crucial role in elevating the brand's presence nationwide.
Several essential duties fall under the purview of the Product Marketing Manager:
Lead U.S. Product Launches: Develop and drive go-to-market strategies concerning messaging, positioning, and execution of new product introductions.
Develop Sales Enablement Tools: Create various tools like demo kits and training materials to assist the sales team effectively.
Manage Communications: Oversee digital channels such as social media, website, and email campaigns to maintain consistent brand messaging.
Create Marketing Materials: Generate impactful brochures, white papers, and digital assets designed for healthcare professionals.
Collaborate Cross-Functionally: Work alongside multiple teams, including field sales, clinical teams, and regulatory departments, to support onboarding, advisory boards, and internal initiatives.
Coordinate Events: Plan and execute tradeshows, webinars, and internal meetings, overseeing all logistics and promotional materials.
Enhance Brand Awareness: Partner with customer marketing and PR teams to bolster the market presence and brand visibility.
Execute Campaigns: Launch and manage integrated marketing campaigns across digital and traditional channels to drive engagement.
Conduct Market Research: Handle initiatives like Voice of Customer (VOC) analysis and competitive assessments with persona development.
Engage with Key Opinion Leaders (KOLs): Build fruitful relationships with KOLs to foster product adoption.
Manage Budgets & Vendors: Maintain the marketing budget, oversee agency relationships, and evaluate campaign ROI.
Ensure Compliance: Ensure all activities are in accordance with FDA regulations and internal quality standards.
The ideal candidate should have:
Candidates should also demonstrate:
The salary range for this position is $117,700 to $151,300. Base pay constitutes just one element of the overall compensation. Factors influencing the salary include individual experience, knowledge, and skills alongside market conditions and internal equity. Employees may also receive bonuses and stock options, complemented by an extensive benefits package.
EBR Systems, Inc. provides several benefits for its employees, including:
EBR Systems, Inc. is at the forefront of innovation in heart care, being the creators of the first FDA-approved leadless left ventricular endocardial pacing device. The organization is committed to creating meaningful change within the healthcare industry and values a culture where employees are encouraged to solve real problems and contribute significantly to patient care. The company advocates for a diverse and inclusive workplace, ensuring everyone feels valued and empowered. This represents not just a job opportunity but a chance to be a part of a team redefining innovations in heart technology and making a measurable impact.
In summary, this position as a Product Marketing Manager at EBR Systems, Inc. offers an engaging opportunity for marketers with experience in the medical device sector. Alongside a competitive salary and generous benefits, this role promises career growth and the chance to contribute significantly to the advancement of cardiac health solutions.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.