Real Mushrooms: Growth Marketing Manager (eCommerce & Amazon - Canada/US)

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Overview

Real Mushrooms is a prominent company focused on delivering high-quality, scientifically-backed functional mushroom products. They are currently seeking a Growth Marketing Manager specifically for their customer acquisition marketing, targeting the Canadian and US e-commerce platforms as well as Amazon marketplaces. This position presents an opportunity to spearhead innovative marketing strategies aimed at escalating customer growth and revenue.

Position and Responsibilities

As the Growth Marketing Manager, you will play a pivotal role in shaping the marketing landscape for both the eCommerce site and the Amazon marketplace. Key responsibilities include:

Customer Acquisition Strategy Development & Execution:

• Developing and implementing data-driven marketing strategies focused on new customer acquisition.
• Analyzing market trends and setting measurable goals.
• Collaborating with Content, Social Media, and Email Marketing teams for integrated marketing plans.

Amazon Marketplace Marketing:

• Managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Executing promotional campaigns on Amazon during high-traffic periods like Lightning Deals and Prime Day.

E-commerce Platform Marketing:

• Crafting a comprehensive digital marketing strategy encompassing SEO, paid advertising, and integrated campaigns with various internal teams.
• Influencing the web team to optimize the Shopify platform through data-driven insights and recommendations.
• Collaborating with multiple teams to align marketing goals with content strategies.

Agency Management:

• Efficiently managing the relationship with the digital marketing agency, ensuring day-to-day effectiveness and communication.
• Setting KPIs for agencies, monitoring performance, and facilitating budget management along with contract negotiation.

Data Analysis & Reporting:

• Utilizing analytical tools to track metrics, analyze campaign data, and report on effectiveness for continuous improvement.
• Managing the overall marketing budget and resource allocation among various teams and agency partners.

Required Skills and Experience

This role demands a comprehensive set of skills and experience, including:

Technical Proficiency:

• Expertise in digital marketing tools like Google Analytics, SEMrush, and Facebook Ads Manager.
• Strong command over Shopify management, including optimization for improved conversion rates.
• Profound understanding of SEO principles and PPC strategies.

Strategic Thinking:

• Proven experience in creating successful growth strategies and marketing campaigns that effectively contribute to increased revenue and customer acquisition.

Communication Skills:

• Exceptional communication skills to build strong relationships both internally and externally.
• Demonstrated ability to articulate ideas effectively.

Leadership and Collaboration:

• Strong leadership capabilities while managing cross-functional teams and external agencies.
• Experience fostering a collaborative team environment to achieve marketing objectives.

Experience and Educational Requirements

Candidates are expected to have:

• A minimum of 5 years in digital marketing, with at least 3 years focusing on e-commerce or Amazon marketplace management.
• A Bachelor’s degree in Marketing, Business Administration, or related fields; a Master’s degree is an advantage.
• Relevant certifications in Digital Marketing from recognized institutions.

Work Environment and Company Culture

Real Mushrooms prides itself on being a mission-driven organization dedicated to enhancing the health and wellness of its customers through its innovative mushroom products. The company promotes a flexible remote work environment, aligning with modern work preferences while encouraging creativity among employees. As part of their team, you can expect:

• Collaboration with a passionate and knowledgeable group committed to wellness.
• The opportunity to impact health positively through innovative eCommerce strategies.

Why Join Real Mushrooms?

As part of Real Mushrooms, you will be working for a brand known for its authenticity and expertise in functional mushrooms. The organization places a high value on diversity and welcomes applicants from all backgrounds, stressing the importance of inclusivity within its workplace.

How to Apply

Interested candidates are prompted to apply by sending their resumes to melanie@realmushrooms.com with “Lion’s Mane” included in the subject line. This role represents a chance to innovate and lead in a growing market, offering an exciting opportunity for those looking to further their careers in digital marketing within the health and wellness sector.

This job offer was originally published on weworkremotely.com