reddit: Senior Product Adoption Strategist (Shopping)

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Overview

Reddit is looking for a Senior Product Adoption Strategist (Shopping) to join their team, focusing on increasing the adoption of their Shopping ads products. This role is fully remote and allows candidates from Anywhere in the World to apply, with the headquarters based in San Francisco, California. Reddit has built a vast community where users engage in topics that matter to them, resulting in approximately 116 million daily active unique visitors.

Role Responsibilities

As a Senior Product Adoption Strategist, your primary responsibility will be to:

  • Drive Growth: Lead initiatives to enhance the adoption of Reddit's Shopping ads products, boosting advertiser engagement and revenue.
  • Develop Channel Strategies: Innovate and execute sales strategies tailored to Shopping ads programs supporting both Large Customer Sales and Mid-Market advertisers.
  • Engage Clients: Work closely with advertisers to identify, pitch, and activate strategic product opportunities.
  • Enable Sales: Customize enablement materials for sales teams, ensuring they are equipped with essential knowledge and tools.
  • Leverage Partners: Collaborate with third-party partners to foster growth in Shopping ads.
  • Foster Feedback Loop: Advocate for advertiser needs and closures, providing essential feedback to the Product teams for ongoing development.
  • Measure Results: Collaborate with Sales and Strategy & Operations leadership to track performance and identify paths for improvement.

Required Skills

To be considered for this position, you must have:

  • 5+ years of experience in digital advertising, sales, or marketing strategy.
  • A robust background in product adoption, growth, or sales strategy within the digital advertising sector.
  • Proven experience in cross-functional collaboration, allowing you to work effectively with different partner teams.
  • Proficiency in Google Suite and Salesforce.
  • A passion for understanding client needs and delivering impactful solutions to drive success.

Preferred Qualifications

While not required, having the following will enhance your application:

  • Direct experience with Shopping products and eCommerce.
  • Familiarity with data analysis techniques and tools like Mode and Tableau for tracking key metrics.
  • Strong project management skills to manage multiple initiatives simultaneously.
  • Excellent written and verbal communication skills to articulate outcomes clearly to stakeholders.

Benefits

Reddit provides comprehensive benefits that include:

  • Healthcare benefits and income replacement programs.
  • A 401k plan with employer matching.
  • Global benefits tailored for your lifestyle, covering workspace, professional development, and caregiving support.
  • Support for family planning and mental health coaching.
  • Flexible vacation days and paid volunteer time off.
  • Generous paid parental leave.

Salary Information

The base pay range for this role varies from $126,000 to $176,400 USD. In this role, you may also be eligible for equity in the form of restricted stock units and commissions.

The Work Culture

Reddit is committed to fostering a culture of collaboration and innovation. The Product Adoption team represents a reimagined group within Reddit, aiming to create growth strategies that will shape the company's future. Career advancement opportunities are abundant as this position plays an integral role in driving strategic changes within the organization.

Diversity and Inclusion

Reddit emphasizes the importance of a diverse workforce and is an equal opportunity employer. They are dedicated to building a team that reflects the communities they serve and are committed to providing reasonable accommodations during the application process for individuals with disabilities or veterans.

Conclusion

This Senior Product Adoption Strategist position at Reddit is an exciting opportunity for someone skilled in digital advertising and sales strategies who wishes to leverage their expertise in a challenging and innovative environment. While the role is fully remote, the impact you can have is global, working directly with some of the largest advertisers. With ample room for career growth and a supportive culture, Reddit is seeking a candidate ready to drive significant results with their Shopping ad initiatives.



This job offer was originally published on weworkremotely.com

Reddit

Anywhere in the World

Marketing

Full-time

January 22, 2026

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