REGEX SEO: Strategic Content Writer (SEO,PPC & UX)

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Overview of REGEX SEO

REGEX SEO is a high-growth marketing agency that prides itself on delivering measurable results for clients. Based out of Mexico City, the company emphasizes a culture of intellectual rigor, radical ownership, and a commitment to excellence. They are on the lookout for a strategic content writer who can bridge the gap between data-driven insights and compelling narratives that effectively convert leads.

Job Opportunity: More Than a Writer

This opening is not your average writing position; it seeks a strategic thinker who doesn’t just write but actually understands and utilizes strategy to develop high-performing content. A successful candidate will have a significant role in shaping content strategies that span Local SEO, PPC, and Email Marketing. This is a unique chance to contribute to high-level strategy and use a blend of creativity with analytical skills to tackle clients' most pressing growth challenges.

Responsibilities

The role encompasses several key responsibilities that highlight the strategic nature of the work:

• Develop & Execute Hyper-Local SEO Strategies: Move beyond standard practices such as keyword stuffing. The candidate will develop content strategies that help local clients dominate their niche in map packs and local search. This includes crafting optimized service pages, Google Business Profile posts, as well as citation-worthy content that appeals to both search engines and users.

• Craft High-Conversion PPC & Ad Copy: This role requires writing compelling and direct-response copy for Google Ads, social media ads, and landing pages. The writer must understand the nuances of different platforms, use A/B testing, and continuously optimize to achieve lower Cost Per Acquisition (CPA) and higher conversion rates.

• Architect Strategic Email Marketing Campaigns: The candidate will design and write effective email sequences aimed at lead nurturing, client onboarding, re-engagement, and direct sales. This involves guiding users through the funnel, fostering trust, and driving action at every step.

• Conduct UX & Conversion Copywriting Audits: Analysis of client websites and funnels is essential. The successful candidate will provide actionable recommendations on both visual hierarchy and copywriting aspects to improve user experiences and raise conversion rates.

• Analyze, Report & Iterate: Closing the loop will be central to the role involving diving deep into analytics (using tools like Google Analytics, SEMrush, etc.) to understand the impact of one’s work, reporting on performance, and refining strategies based on data insights.

Requirements and Ideal Candidate Profile

To be successful in this role, candidates must possess certain qualifications and attributes:

• Proven Track Record: A minimum of 3-5 years of experience in a strategic content role, ideally in an agency setting, with a portfolio demonstrating significant impact on lead generation, sales, and user engagement across SEO, PPC, and email.

• Exceptional English Proficiency: The ability to write in both nuanced and high-conversion American English is critical.

• Mastery of Local SEO: A comprehensive understanding of the local SEO landscape, including knowledge about local algorithms, citation building, and creating content that earns local authority.

• A/B Testing Mindset: Candidates should possess a comfort with data and the ability to view copy as a series of experiments that validate creative instincts.

• UX Empathy: The ability to look at webpages from the user’s perspective, identifying issues such as misplaced buttons or confusing headlines.

• Intellectual Horsepower & Grit: A proactive problem solver who thrives in complex situations and doesn’t shy away from strong challenges.

• High Accountability: A sense of ownership over work and outcomes, showing resilience when faced with constructive feedback.

• Obsessed with Closing the Loop: A natural inclination to measures the effectiveness of your work, driven to continually improve and understand performance metrics.

Rewards and Working Environment

The position demands high expectations and a significant investment of time and intellectual effort. It's designed for those who are willing to go beyond the 9-to-5 routine.

• Compensation: Competitive salary ranging from $2,000 to $4,000 USD per month, based on experience.
• Benefits: Includes a competitive benefits package, generous Paid Time Off (PTO), a fully remote and flexible working environment, and a dedicated budget for personal development.
• Growth Opportunities: The role offers the chance to influence the direction of a rapidly growing agency and develop professionally by working on impactful projects.

How to Apply

For those interested in this dynamic role, submissions should include a resume and portfolio link. Candidates are also encouraged to add a brief cover letter answering a set question about a proud campaign or piece of content they've worked on, explaining the problem, their strategic approach, and measurable results achieved. Additionally, applicants should note their working time zone and availability during US Eastern Time (ET) business hours.

This job offer was originally published on weworkremotely.com