Regional Sales Manager

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Overview of TEGNA

TEGNA Inc. is a leading media company headquartered in the United States, which operates a broad range of television stations and platforms. Specialized in trustworthy journalism and engaging content, TEGNA also offers customized marketing solutions that assist businesses in growth and outreach. With 64 television stations across 51 markets, the company reaches about 100 million people each month through various media channels including web, mobile apps, and traditional television.

Role of Regional Sales Manager

As a Regional Sales Manager, you will have a significant role in the company’s drive for innovation in digital advertising, particularly within the realms of Streaming TV, Over The Top (OTT) content, and Omnichannel Advertising Solutions. This position requires you to leverage your sales acumen to build relationships with mid-market and independent agencies while driving the company's business objectives forward.

Responsibilities

The role entails several key responsibilities:

  • Business Development: You will actively search for new business opportunities utilizing a hunter mentality, which involves both outbound prospecting and fostering existing relationships.

  • Market Positioning: Effectively communicate TEGNA’s unique value proposition to differentiate Premion from competitors in the advertising space.

  • Sales Presentations: Develop and deliver persuasive sales presentations to decision-makers, aimed at closing deals with mid-market agencies.

  • Expertise in Ad Tech: You are expected to possess robust knowledge in Streaming Ad Tech, Data-Driven Advertising, DSPs, and Attribution Models.

  • Collaboration: Work closely with pre- and post-sales teams to ensure seamless execution of campaigns and strong long-term client relationships.

  • Sales Tracking: Utilize tools like Salesforce.com to track sales activity and forecast revenues to achieve sales targets.

Required Skills

Candidates considered for this role should possess a variety of essential skills and experiences:

  • A proven track record in digital media sales specific to streaming advertising or ad tech.
  • Strong business development skills with an aptitude for sifting through competitive landscapes to create meaningful relationships.
  • Experience with mid-market and independent agencies is highly regarded.
  • Ability to work both independently and as part of a high-performance team.
  • Excellent communication and presentation skills, with a focus on consultative selling techniques.

Salary and Benefits

The compensation for this position ranges from $125,000 to $270,000 USD. TEGNA offers comprehensive benefits that significantly contribute to the well-being of employees:


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  • Two medical plan options through Blue Cross Blue Shield of Texas, alongside dental and eye care coverage.

  • 401(k) plan with company matching contributions and investment options. Employees can contribute 1% to 80% of their salaries on a pre-tax basis to the retirement plan, with the first 4% of contributions matched 100% by TEGNA.

  • Nine free virtual doctor’s appointments through Teladoc and 12 annual therapy sessions with licensed clinicians via Spring Health, regardless of medical plan participation.

  • A generous Paid Time Off (PTO) policy and nine paid holidays per year.

Work Environment

The company culture at TEGNA emphasizes collaboration and innovation, encouraging employees to challenge the status quo and drive meaningful change. They support professional growth and value diversity in their workforce. TEGNA is an equal opportunity employer, committed to hiring individuals from diverse backgrounds, ignoring age, gender, race, and other discriminative factors.

Application Process

TEGNA prioritizes the safe handling of personal information and encourages candidates to apply through their official channels. They assure that only TEGNA recruiters or hiring managers will make contact regarding application considerations. This employment opportunity attracts individuals with significant sales experience in a rapidly evolving digital advertising environment, seeking a challenging yet rewarding career path.



This job offer was originally published on himalayas.app

TEGNA

United States

Sales

Full-time

February 25, 2025

16 views

0 clicks on Apply Now


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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.