Relay Commerce, Inc.: Growth Marketing Manager, Social Commerce

Overview

Relay Commerce, Inc. is seeking a Growth Marketing Manager for their social commerce product, Flockler. This role is offered as a full-time position and allows for remote work from anywhere in the world. Relay Commerce is known for their suite of software solutions aimed at helping merchants enhance e-commerce efficiency and drive organic growth.

The Flockler platform specifically aggregates social media content and displays it on websites to foster engagement and increase conversions through authentic user-generated content from platforms such as Instagram, TikTok, and LinkedIn. The company boasts over 35,000 global customers, generating more than $1 billion in GMV annually.

Role Summary

In this critical position, the Growth Marketing Manager will take ownership of Flockler's marketing engine, collaborating closely with a small marketing team and managing agency partnerships. The position requires a dynamic individual who is ready to assume both strategic and operational responsibilities to drive customer growth and engagement.

Key Responsibilities

The responsibilities for this role span across various marketing operations and strategic initiatives:

1. Team Leadership & Development

Mentor a small marketing team of 1-2 professionals.
Delegate tasks efficiently to ensure clarity in priorities and set up team members for success.
Foster high performance through clear processes and accountability.

2. Agency & Vendor Management

Manage relationships with external marketing agencies, ensuring expectations and deliverables are clearly defined.
Evaluate agency performance and coordinate efforts for seamless execution while managing budgets effectively.

3. HubSpot Administration & Marketing Automation

Serve as the primary administrator for HubSpot, optimizing workflows and managing lead scoring and reporting infrastructure.
Maintain data hygiene and create performance dashboards.

4. Event Planning & Execution

Plan and execute participation in industry events to maximize exposure and engagement, including booth design and promotional materials.
Execute post-event follow-up and performance analysis.

5. Marketing Operations & Project Management

Conduct weekly marketing meetings to set priorities and ensure accountability across initiatives.
Oversee marketing roadmap execution aligned with business objectives.

6. Go-To-Market Execution

Lead the planning and execution of product launches and campaigns, developing messaging that resonates with target audiences.

7. Website & Content Optimization

Ensure the marketing website is optimized for conversions, collaborating with SEO partners for improved rankings.

8. Campaign Management & Lead Generation

Develop and execute multi-channel campaigns, nurturing leads through automated workflows and improving return on investment.

9. Performance Tracking & Reporting

Monitor key metrics and use tools like Google Analytics to inform ongoing strategy and improve performance.

Required Skills & Qualifications

This position requires a unique blend of qualifications:

Team Leadership: At least 2 years of experience managing a marketing team.
Agency Management: Proven track record managing multiple external agencies.
HubSpot Expertise: At least a year of experience with HubSpot, including marketing automation.
Marketing Experience: Minimum of 5 years in relevant marketing roles, preferably in B2B SaaS or martech.
Project Management: Ability to handle multiple projects concurrently.
Technical Proficiency: Familiarity with CMS platforms, Google Analytics, and marketing tech tools.
Analytical Mindset: Strong analytical skills to leverage data for decision-making.
Communication Skills: Exceptional verbal and written abilities for compelling communication.

Preferred Qualifications

Although not mandatory, the following qualifications would strengthen an applicant's profile:

Experience building a marketing function from the ground up.
Familiarity with trends in social media marketing or user-generated content.
Understanding of B2B SaaS sales cycles and metrics.
Experience in event logistics and sponsorship management.

What Success Looks Like

Successful candidates will have demonstrated abilities and outcomes in:

Building a high-performing marketing team with a focus on results.
Establishing ROI-driven agency partnerships.
Enhancing lead quality and conversion rates through optimized HubSpot operations.
Successfully executing marketing strategies that yield measurable impacts.

The ideal candidate for this position should embody a get-stuff-done attitude, have strong accountability, and thrive in a fast-paced, evolving environment. They will be responsible for creating a robust marketing function that serves the business’s goals while driving forward Flockler's market reach and effectiveness. In this outcome-based role, the Growth Marketing Manager will play an integral part in both shaping and executing critical marketing initiatives, thus presenting a unique opportunity for professional growth within a rapidly expanding organization.

This job offer was originally published on weworkremotely.com