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Yelp, Inc. is seeking an experienced Search Engine Marketing Manager (SEM) to join its performance marketing team. This position focuses on connecting consumers with local businesses and service professionals while driving growth through effective paid marketing channels. The successful candidate will manage a seven-figure monthly SEM budget and collaborate with cross-functional teams to maximize yield and revenue.
This role is classified as a full-time position. It is fully remote, allowing candidates from across the United States to apply and engage with the dynamic and fast-paced environment of Yelp.
The Search Engine Marketing Manager will have several key responsibilities, which include:
Manage day-to-day operations for paid search marketing, including setting up campaigns, optimizing bids, and editing ad copy.
Analyze performance metrics using various internal and external tools, including but not limited to internal database tools, third-party systems, APIs, and data feeds. The role will require a thorough understanding of data to drive profit growth.
Monitor and report daily SEM performance utilizing in-house SEM systems and applying analysis and report generation using tools like Excel, Tableau, and SQL.
Develop a roadmap for innovative testing, continually optimizing strategies to drive efficiencies and meet performance targets.
Conduct tests on best practices in SEM, like portfolio expansions, traffic curation, and ad copy testing.
Evaluate test results using Excel and statistical significance calculators to determine success metrics.
Prepare and communicate performance metrics of completed projects to team members and stakeholders, ensuring everyone is aligned on outcomes and strategies.
Stay updated on the latest trends and changes in the search ecosystem to ensure the company remains at the forefront of search marketing.
Collaborate with internal analytics and technical teams to enhance performance metrics and inspire the next generation of portfolio management tools.
To be considered for this role, candidates must possess specific skills and experiences, including:
A minimum of 4 years of experience with Google Adwords and Bing Ads, managing high-caliber keyword portfolios, specifically those with high 6 to 7 figure monthly budgets.
A deep understanding of automated search bidding strategies, particularly types like tCPA (target Cost Per Action) and tROAS (target Return on Ad Spend).
Exceptional analytical skills, with a proven ability to transform trends into actionable insights and hypotheses.
Advanced proficiency in Excel is a must, which should include capabilities like using VLOOKUPs and pivot tables.
Proficiency in SQL is considered a strong plus.
A degree in a quantitative field, such as mathematics, statistics, or computer science is preferred.
Strong leadership and collaboration abilities to communicate effectively, coordinate tasks, and influence others within the organization.
The compensation for the Search Engine Marketing Manager position ranges from $89,000 to $150,000 annually. Additionally, the offer may include bonuses and a comprehensive benefits package that provides:
Medical, vision, and dental insurance starting your first day.
15 days of paid time off (PTO) that accrues from the date of hire, which increases with tenure beyond two years, and an additional 12 paid holidays including one floating holiday.
Up to 14 weeks of parental leave for new parents.
A monthly wellness subsidy and work-from-home reimbursement.
401(k) retirement savings plan and employee stock purchase plan options.
Yelp prides itself on fostering an inclusive and diverse workplace. The company recognizes the importance of diversity in enhancing team dynamics and improving product quality. Key values include commitment to playing well with others and prioritizing authenticity.
Yelp is an equal opportunity employer, ensuring that all qualified applicants, regardless of their backgrounds or characteristics, are considered for employment.
If you are an enthusiastic, results-driven individual with a strong background in search engine marketing and a passion for leveraging analytical insights to shape successful campaigns, Yelp encourages you to apply even if you don't meet every single listed requirement. The company values great people, prioritizing strong teamwork and effective collaboration in all its endeavors.
This job offer was originally published on jobicy.com
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