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SelectSoftware Reviews (SSR) is on the lookout for a Demand Generation Manager specializing in B2B SaaS, offering a 100% remote opportunity. Founded in 2018, SSR helps organizations discover and purchase appropriate HR and recruiting tools through comprehensive reviews and buyer guides, competing effectively against prominent websites like Capterra, NerdWallet, and TrustRadius. This role is critical for expanding their reach by generating leads and revenue in a fast-paced environment.
As a Demand Generation Manager, your primary responsibilities revolve around designing and executing demand generation campaigns targeting the North American market. Key responsibilities include:
Developing and owning demand campaigns through various marketing channels, such as Paid Search, LinkedIn, Meta, and newsletters.
Creating and managing outbound email campaigns that leverage intent data sources to maximize lead generation.
Overseeing the demand gen budgets and forecasts across all channels to ensure effective allocation of resources.
Implementing marketing automation within HubSpot Enterprise, ensuring that campaigns are appropriately directed to workflows and sequences.
Analyzing funnel data to track metrics like MQL (Marketing Qualified Leads), SQL (Sales Qualified Leads), Cost/MQL, and utilizing insights to enhance conversion rates and lead quality.
Collaborating closely with the Marketing and Sales teams to align efforts and boost revenue generation.
Utilizing data analytics to measure and improve campaign performance, identifying areas for enhancement based on gathered insights.
Testing new marketing channels to stimulate business growth and increase effectiveness further.
Ideal candidates will possess a robust skill set to perform effectively in this role. Essential qualifications include:
A minimum of 4 years’ experience in a demand generation or growth position, with a strong focus on results-driven strategies via paid media.
Proven experience in B2B SaaS targeting the U.S. market, underscoring an understanding of industry dynamics and customer needs.
Proficiency in creatively developing landing pages, campaigns, and various marketing assets, displaying empathetic understanding of target audiences.
Familiarity with conversion rate optimization (CRO) and A/B testing, ensuring the effectiveness of landing pages, advertisements, and marketing assets.
Data-driven mindset with a comprehensive understanding of conversion metrics and Return on Ad Spend (ROAS).
Strong communication skills suitable for a remote-only, asynchronous environment, allowing collaboration across different time zones.
Experience using various advertisement platforms accommodating both SEM (Search Engine Marketing) and paid social.
Entrepreneurial spirit with a willingness to experiment, innovate, and take ownership of projects.
Familiarity with CRMs, preferably HubSpot, is also essential for navigating customer relationships effectively.
The role supports a flexible working environment, emphasizing an asynchronous workflow. However, there is a requirement for some overlap with the Eastern time zone during the first half of the day. This flexibility allows employees to design their schedules, ensuring they can effectively manage their workload.
Candidates applying for this position can expect a streamlined interview process. The initial application is straightforward and should take approximately 5 minutes to complete. From there, SSR will narrow down the pool to fewer than 10 candidates for interviews. Successful candidates will articulate clearly in their applications why they are interested in working at SSR for this particular role.
This Demand Generation Manager position at SelectSoftware Reviews offers an exciting opportunity for individuals skilled in digital marketing and data analysis, who are looking to make a significant impact at a quickly advancing company in the B2B space. The role's focus on creative campaigns and collaborative growth strategies makes it a compelling opportunity for professionals wanting to enhance their careers in a remote setting.
This job offer was originally published on weworkremotely.com
November 8, 2025
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