The company offering this opportunity is SwordHealth, which operates with a mission to free two billion people from pain. They are recognized for their innovative end-to-end platform aimed at predicting, preventing, and treating pain. Their accomplishments include significant metrics such as 67% of members achieving a pain-free life and substantial reductions in surgery intent. With over $300 million raised from top venture firms and a recent valuation of $3 billion, they are expanding rapidly and have created a working environment that prioritizes core values emphasizing patient welfare and commitment to delivering unexpected value.
Position Summary
The position being offered is for a Senior Conversion Copywriter. The successful candidate will report directly to the leadership within the Growth Department. The primary focus of this role will be to drive conversion optimization through effective content strategies, creative copywriting, and using data to make informed editorial decisions. This role is crucial for supporting the rapid growth of the company and its solutions across all channels and touchpoints.
Job Responsibilities
In this role, the Senior Conversion Copywriter will be expected to:
Write high-impact, conversion-driven copy for various marketing channels, such as landing pages, paid media, email sequences, and SMS campaigns targeting members.
Develop clear, persuasive, and emotionally compelling copy that resonates with members and motivates them to take action.
Optimize messaging continuously through A/B testing, incorporating iterative improvements, and utilizing data-driven decision-making to enhance member sign-ups, activation, and engagement.
Collaborate closely with Growth and Channel teams to align copy with campaign goals and audience insights.
Leverage principles of behavioral psychology and persuasion techniques to craft copy that boosts conversion rates and reduces enrollment process friction.
Analyze performance metrics of content and continuously refine messaging to create measurable improvements in member activation and retention.
Required Skills
To qualify for this position, candidates must possess the following key skills and experience:
A minimum of 7+ years of experience in marketing copywriting, with at least 3 years focused specifically on conversion rate optimization.
Proven experience and a track record of driving significant improvements in conversion rates through persuasive, data-driven content.
A portfolio that showcases expertise in high-impact marketing copy across various channels, including landing pages, paid media, and email marketing.
Familiarity with A/B testing tools and methodologies necessary for content optimization and iteration.
Strong understanding of principles of behavioral psychology and persuasive writing techniques.
Ability to analyze performance metrics and apply insights to enhance messaging effectiveness.
Proficiency with AI-powered writing tools to boost efficiency, optimize messaging, and scale content production.
Excellent collaboration skills, with experience working closely with growth, design, and campaign teams to ensure consistency in messaging and alignment with business objectives.
Desired Skills
While not mandatory, candidates with the following skills will be preferred:
Experience in healthcare, B2B, or SaaS content marketing.
Familiarity with marketing automation platforms and analytics tools for tracking content performance.
A background in UX writing or experience in composing for multi-step enrollment processes aimed at reducing friction and improving sign-ups.
Expertise in working within high-growth environments, iterating quickly based on data and testing results.
Interest in AI-assisted content creation and keeping ahead of emerging technologies in copywriting.
Salary and Benefits
This position offers a competitive salary along with several benefits that contribute to a stimulating work environment:
Health, dental, and vision insurance coverage.
A meal allowance to assist with daily costs.
Opportunities for equity shares, aligning employees' interests with company success.
Remote work allowance to support home office setups.
Flexible working hours allowing for a customized work-life balance.
Unlimited vacation policy, promoting the importance of personal time off.
Access to health and well-being programs, including digital therapist sessions.
Opportunities for career development and skill enhancement via unlimited access to a learning platform.
Work Environment
SwordHealth promotes a flexible environment, enabling employees to control their working hours remotely, which aids in maintaining a healthy work-life balance. Candidates should note that this position does not offer relocation assistance. Applicants must hold a valid EU visa and be based in Portugal to be considered.
Conclusion
In summary, this role provides a chance to make a significant impact while working in a mission-focused company that values its employees and seeks to deliver superior solutions in the healthcare industry. Interested candidates who meet the qualifications are encouraged to apply for the Senior Conversion Copywriter position at SwordHealth.
This job offer was originally published on remotive.com
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