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Self Financial is a rapidly growing, venture-backed FinTech company focused on enhancing economic inclusion and financial resilience among its users. Their mission revolves around empowering individuals to build and maintain good credit scores while promoting savings habits. Self aims to challenge the traditional credit industry by providing accessible resources to the over 100 million Americans who currently have low or no credit scores. The company places significant emphasis on collaboration across different teams to ensure their products are successfully delivered to those who need them.
Self Financial is committed to fostering an inclusive workplace culture that celebrates diversity. They are actively looking to recruit, develop, and retain talented individuals from a variety of backgrounds, aligning with their goal of promoting equality and creating opportunities for all. They believe that a diverse workforce drives innovation and contributes positively to their mission.
As a Senior Copywriter at Self Financial, the role involves creating compelling and impactful copy across various marketing channels. The individual will report directly to the Chief Marketing Officer and collaborate with multiple teams to produce a diverse range of written materials. This includes advertisements, email campaigns, educational content, website copy, and in-app messaging aimed at enhancing customer engagement and conversion rates.
The responsibilities of the Senior Copywriter include:
Understanding Customer Needs: Gaining a deep insight into the customers’ language, preferences, and pain points to create resonant and effective copy.
Strategic and Creative Ideation: Consistently bringing creative and strategic ideas into all content creation tasks.
Brand Voice Ownership: Establishing and maintaining comprehensive guidelines for brand voice to ensure consistent tone and style across different campaigns and customer interactions.
Data Analysis: Conducting A/B testing and analyzing user feedback to continually optimize copy based on performance metrics.
Collaborative Work: Working closely with the performance marketing, product, and product marketing teams to ensure synergy in promotional efforts.
Performance Marketing Copywriting: Developing high-converting copy for diverse paid media campaigns and lifecycle marketing initiatives.
Product Copy Creation: Writing user-centric product copy that simplifies complex financial topics and enhances user experience through clarity.
Compliance Compliance: Ensuring that all written content adheres to compliance and regulatory requirements.
Trend Monitoring: Staying updated on industry trends and consumer behavior to remain relevant and competitive.
To be eligible for this role, candidates should possess:
A minimum of 8 years of copywriting experience, particularly with a strong portfolio showcasing work in consumer-focused technology firms. Experience in financial services or fintech is an added advantage.
Proficiency in writing for various channels such as email, video, print, social media, websites, and in-app content.
Exceptional communication skills that allow for clarity and empathy, especially when discussing financial topics.
Proven capability in creating performance-driven marketing copy that yields measurable results.
A robust understanding of user experience (UX) principles and their influence on user interaction flows.
The ability to manage multiple projects within a fast-paced, collaborative environment while meeting strict deadlines.
Familiarity with tools like JIRA, content management systems, A/B testing platforms, and performance analytics.
The compensation for the Senior Copywriter role at Self Financial ranges from $97,000 to $119,000 annually. Individual salary may vary based on candidate-specific factors such as skills and experiences. Additionally, the position comes with a variety of benefits and perks, which include:
As part of the hiring process, Self Financial mandates all candidates to successfully pass a background check. They are committed to being an Equal Opportunity Employer, ensuring fair treatment and opportunities for all applicants regardless of their background.
The company is currently only considering candidates who are U.S. Citizens or Green Card Holders for this position, emphasizing their commitment to abiding by legal employment regulations.
The Senior Copywriter position at Self Financial presents an opportunity for talented writers to make significant contributions to a company dedicated to improving financial accessibility and resilience in the United States. This role not only offers a competitive salary but also a commitment to professional growth and a culture rooted in diversity and inclusion.
This job offer was originally published on remotive.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
