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Parsley Health is a leading digital health company on a mission to enhance the health of individuals by offering world-class medicine. The organization has positioned itself as the nation's largest healthcare entity for individuals facing chronic health issues, providing solutions driven by the root cause resolution medicine approach. Their work is emphasized by the experiences and journeys of their members, focusing on tangible impact and results.
The current opportunity is for a Senior Copywriter, and Parsley Health is in search of a highly motivated, creative, and performance-driven individual. The role is a contract position ideal for those who possess a unique blend of copywriting skills tailored to consumer engagement and conversion strategies. Reporting directly to the Growth Marketing Manager, the individual will be responsible for wielding the brand's voice across various marketing channels.
The responsibilities for this role encompass a range of tasks vital for ensuring effective communication and conversion. Key responsibilities include:
Developing a comprehensive understanding of target audiences, ensuring that the brand voice resonates well across various personas.
Crafting performance-driven copy for key digital channels, including email marketing, paid social media, landing pages, and more.
Writing with authority and empathy on complex health topics, transforming intricate information into engaging and accessible language.
Collaborating closely with different teams—growth, lifecycle marketing, clinical, and operations—to ensure that all copy aligns with overarching marketing strategies and performance metrics.
Analyzing engagement results constantly and iterating copy based on the conversion performance to drive better results.
Ensuring a high standard of copy quality across all active marketing campaigns, product messaging, advertisements, and significant communications with members.
To succeed in this position, candidates should meet the following skill criteria:
4+ years of digital copywriting experience with a focus on strong direct response and conversion skills. Experience in health, wellness, or consumer packaged goods (CPG) is considered a bonus.
Proven capabilities in writing for multiple platforms including email, paid ads, social networks, and landing pages, alongside a successful track record in encouraging action.
Ability to translate scientific and clinical content into clear, engaging consumer language—critical because the subject matter can often be sensitive and complex.
A robust understanding of customer psychology, allowing for the capability to craft messaging for varying personas simultaneously.
An inherent proactive mindset, meaning the candidate should be resourceful and energetic, always looking to enhance copy across all assets.
Passion for storytelling and brand voice, coupled with a fervor to elevate consumer experiences through impactful messaging.
Parsley Health offers a competitive compensation structure, with an hourly rate set at $60/hour, dependent on individual skills and experience. The company practices a geo-neutral approach to compensation, meaning that pay is determined based on the functions and levels of roles rather than geographical location within the USA.
Individual decisions regarding compensation are influenced by various factors, including experience level and internal equity. Notably, the company recognizes that candidates may have varying levels of experience relative to the job description, and they will communicate any adjustments to the salary range during the recruitment process.
Parsley Health is dedicated to creating an equitable, fair, and transparent environment for all employees, emphasizing the value of diversity within their workforce. They recognize that a team composed of individuals from various backgrounds, perspectives, and skill sets can better serve their members.
In light of rising hiring scams, Parsley Health emphasizes transparency throughout the hiring process. Potential candidates who advance in the hiring process will receive communication only from a member of the Talent Acquisition team via an official @parsleyhealth.com email address. It is essential for candidates to be informed that the company will not utilize Microsoft Teams or ask for sensitive personal banking details during recruitment.
With these insights into the role of a Senior Copywriter at Parsley Health, job seekers who meet these qualifications and share a passion for elevating consumer health through impactful messaging are encouraged to apply.
This job offer was originally published on remotive.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
