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Webflow is a leading Website Experience Platform (WXP) that empowers marketing teams worldwide to create, manage, and enhance stunning websites. With a mission to bring development superpowers to everyone, Webflow integrates AI-driven personalization into its platform, significantly enhancing conversion rates and driving measurable business growth. The service caters to a diverse clientele ranging from independent designers and creative agencies to prominent Fortune 500 companies, aiding them in achieving agility, creativity, and collaboration.
The position available is for a Senior Copywriter on a contract basis, aimed at strengthening the copywriting function within Webflow's highly collaborative Creative Team. This role, coordinated by the Copy Lead, involves a range of tasks that focus on crafting engaging and impactful copy for various projects, including major company events like the annual conference and product launch scripts.
As a Senior Copywriter, the candidate will be responsible for:
Writing and editing copy across several formats, including web content, performance marketing, video scripts, and sales enablement materials.
Conceptualizing and executing creative work, ensuring that all deliverables align with project requirements as guided by the Copy Lead.
Acting as a reliable creative consultant for various teams, such as growth, education, community, and product marketing.
Collaborating with the video production team to produce compelling scripts and storyboards.
Applying brand voice standards while working closely with the copy team to maintain consistency.
Suggesting process improvements within the team as responsibilities and projects increase.
Analyzing the effectiveness of written materials and providing adjustments based on data insights and feedback.
The ideal candidate is expected to meet the following qualifications:
4-5 years of copywriting experience, preferably with a focus on B2B technology, whether in an agency, as a self-employed consultant, or within an in-house setting.
Strong ability to self-edit and produce polished copy rapidly across diverse channels and formats.
In-depth understanding of conversion-driven copywriting, with the ability to create actionable ads that influence business outcomes.
Experience collaborating with video production teams, understanding the specific demands and nuances of scriptwriting.
Ability to articulate the rationale behind creative decisions and effectively present completed work to stakeholders for review.
Comfort engaging with various collaborators across design and marketing, including C-level executives.
Strong capability to operate in ambiguous situations, proactively offering consultative solutions.
Efficient functioning as an independent contractor, demonstrating the ability to meet deadlines while providing services to a compact team.
Although candidates who do not meet 100% of the qualifications are still encouraged to apply, as meeting just 50% of the requirements may qualify them for consideration.
This role is defined as an independent contractor engagement. Therefore, the selected candidate will:
Retain control over their working hours and location, but must be available during core business hours (Monday to Friday) for meetings, presentations, and collaborative sessions. Responding to time-sensitive communications is also part of the job.
Utilize their own tools and equipment necessary for their work.
Handle their own taxes and benefits, as there are no employee benefits included in this role.
Commit to a fixed duration of 4-5 months for this contract position.
Candidates should consider the following when applying for this role:
The dynamic nature of the work may entail engaging in various creative processes, with the opportunity to contribute significantly to multiple marketing initiatives.
The open and collaborative team environment at Webflow will allow for professional growth and networking opportunities across various teams and levels within the organization.
By being part of a well-known platform like Webflow, candidates can enhance their professional portfolio and gain exposure to innovative projects that have a meaningful impact on businesses worldwide.
In conclusion, the Senior Copywriter position at Webflow presents an exciting opportunity for a skilled copywriter to leverage their expertise in a collaborative atmosphere while supporting a mission-driven company that prioritizes creativity and impactful communication.
This job offer was originally published on remotive.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
