Senior Customer Lifecycle Marketing Manager

Related keywords: marketing manager remote jobcustomer success manager remote jobremote job project manager

Company Overview

Samsara is a leader in the Connected Operations Cloud domain, providing organizations that rely on physical operations with the tools needed to harness IoT data. Their innovative platform enables businesses to extract actionable insights, significantly enhancing operational efficiency, safety, and sustainability. The company plays a pivotal role across various sectors, comprising 40% of the global GDP, including industries like agriculture, construction, field services, transportation, and manufacturing.

Samsara has recently gained public attention, and as part of this growth, they are eager to digitally transform businesses on a broader scale. Working with Samsara allows professionals to participate in a crucial sector that drives the economy and impacts everyday life.

Job Role

The position available is for a Senior Customer Lifecycle Marketing Manager. This role is remote, specifically for candidates residing in Canada. As a Senior Manager, you'll be essential in crafting effective customer journeys aimed at driving adoption, engagement, and customer retention. Your strategies will ensure that customers continuously find value throughout their journey with Samsara.

The role emphasizes the importance of being a strategic thinker, data-driven experimenter, and creative problem-solver. You'll lead initiatives that affect thousands of customers, positioning yourself as a key figure in shaping the company's marketing strategies to deliver extraordinary service and results.

Responsibilities

You will be tasked with several key responsibilities, which include:

• Campaign Design and Implementation: Collaborating with teams like Customer Outcomes and Marketing Operations to create impactful lifecycle marketing campaigns. You will develop effective processes for launching and managing these campaigns.

• Optimization through Data: Partnering with Marketing Analytics, you'll manipulate data to craft an innovative roadmap for customer engagement while improving touchpoints.

• End-to-End Lifecycle Management: Owning the lifecycle communication strategy, including audience segmentation, message crafting, execution, and analysis of campaign performance.

• Effectiveness Measurement: Working with Marketing Operations to create best-in-class reports that gauge campaign success, and utilizing this data to inform future improvements.

• Cross-Functional Collaboration: Acting as a liaison among Customer Outcomes, Product, and Sales teams to ensure a seamless customer experience and clear communication of lifecycle evolution.

• Cultural Championing: Embedding and promoting Samsara’s cultural principles as the company scales and ventures into new markets.

Required Skills & Qualifications

The position requires a wealth of experience and expertise:

• Experience: A minimum of 8 years in lifecycle marketing, specifically in a global B2B SaaS environment.
• Understanding of Segmentation: Proficiency in market segmentation, journey mapping, and marketing automation.
• Project Management: Ability to oversee complex projects with multiple overlapping priorities.
• Customer Insight: A strong inclination to deeply understand customer behaviors and needs, integrating these insights into marketing strategies.
• Communication Skills: Exceptional copywriting abilities with a focus on creating engaging content and messaging.
• Collaborative Nature: Strong interpersonal skills allowing you to build authentic relationships across teams.

An ideal candidate would also exhibit outstanding motivation, a results-driven attitude, experience working with cross-functional teams, familiarity with regional data privacy regulations, and proficiency with marketing software like Iterable. A bachelor's degree from a 4-year institution is highly desired as well.

Salary and Compensation

At Samsara, the total direct compensation is designed to be competitive and is based on role, level, and geographical locations. For this specific role of Senior Customer Lifecycle Marketing Manager, the compensation package includes:

• Base Salary: Ranges from $113,050 to $146,300 CAD. Individual offers may vary based on factors such as city of residence and relevant experience.
• Bonus/Variable: A performance-based bonus may also be included.
• Restricted Stock Units (RSUs): Eligible roles can receive awards upon hiring and potentially annually thereafter.

Culture and Values

Samsara prides itself on maintaining an inclusive environment and welcomes individuals from various backgrounds. The company is committed to equal opportunity, ensuring diverse experiences play a key role in their innovative approach to problem-solving. They advocate for a culture that fosters rapid professional growth and encourages employees to experiment and master their craft within a supportive and highly-caliber team.

Benefits

Full-time employees at Samsara can expect:

• A competitive total compensation package.
• Flexible and remote working options, accommodating diverse personal needs.
• Comprehensive health benefits and additional perks.

Conclusion

If you are passionate about creating impactful customer experiences and wish to join a pivotal role within a rapidly growing industry, consider applying for the Senior Customer Lifecycle Marketing Manager position at Samsara. This role offers the opportunity to make a significant difference in important sectors, alongside a supportive and talented team dedicated to real-world impact.

This job offer was originally published on jobicy.com