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Samsara is a leader in the Connected Operations Cloud, offering organizations the tools they need to optimize physical operations through advanced IoT data usage. Their platform supports various industries crucial to the global economy, including agriculture, transportation, and manufacturing, by driving efficiency, safety, and sustainability. As an employee at Samsara, you are empowered to make a meaningful impact in how these industries operate, alongside a team that prioritizes collaboration and growth.
Samsara is seeking a Senior Customer Lifecycle Marketing Manager to develop and enhance their lifecycle marketing strategies. This role is pivotal to shaping meaningful customer journeys that drive engagement and retention. The ideal candidate will be a data-driven strategist with a knack for creative problem-solving. The position is fully remote and open to candidates residing in Canada.
Design and Implement Campaigns: You will collaborate with the Customer Outcomes and Marketing Operations teams to create effective lifecycle marketing campaigns. This includes developing processes that nurture customer engagement and amplify primary messaging.
Optimize Customer Journeys: Using data-driven insights, you will innovate strategies aimed at enhancing customer engagement at critical lifecycle moments. This entails working closely with Marketing Analytics to craft well-informed campaign roadmaps.
Own Lifecycle Strategy: Lead the execution of lifecycle communications, focusing on audience segmentation, message development, campaign execution, and performance analysis, ensuring a continuous feedback loop for future improvements.
Measure Effectiveness: Partner with teams in Marketing Operations and Analytics to evaluate global lifecycle campaign success. Utilize this data to fine-tune strategies and improve campaign performance.
Cross-Functional Coordination: Act as a liaison between multiple teams to ensure a seamless experience for customers. By maintaining clear visibility on project status, you will champion best practices and communications across stakeholders.
At least 8 years of experience in lifecycle marketing, customer marketing, or associated digital programs within a B2B SaaS context. Strong capabilities in market segmentation, mapping customer journeys, and campaign automation are vital.
Proven track record in executing successful end-to-end lifecycle campaigns and managing intricate projects with agility.
Expertise in copywriting and creative content production, coupled with strategic problem-solving abilities is essential.
Strong grasp of data analytics to foster data-driven decision-making and encourage experimentation within your campaigns.
Excellent English communication skills, both written and verbal, are necessary, alongside collaborative skills for cross-functional teamwork.
Experience working with product, data, and content teams, enhancing your understanding of how to create a cohesive customer experience.
Familiarity with data privacy regulations is advantageous. Hands-on experience with campaign management tools, particularly Iterable or similar, is a plus.
HTML/CSS knowledge can further enhance your application, aiding in the localization and translation of marketing materials. A Bachelor’s degree from an accredited institution is preferred.
Samsara promotes an inclusive work environment, valuing diversity and ensuring that employees feel supported. Their principles emphasize a focus on customer success, a long-term growth mindset, inclusiveness, teamwork, and a shared commitment to excellence. These values guide their day-to-day interactions and overall corporate strategy.
As a full-time employee at Samsara, you can expect a competitive compensation package along with benefits like flexible working arrangements, remote work options, health benefits, and employee-led initiatives such as the Samsara for Good charity fund. The company’s commitment to accommodating diverse needs and ensuring an inclusive workplace benefits all employees.
This role promises the chance to significantly influence customer relationships and business outcomes within a fast-paced company at the forefront of digital transformation in critical industries. If you are looking for a position where strategic thinking and creativity intersect, consider applying to Samsara as their next Senior Customer Lifecycle Marketing Manager.
This job offer was originally published on jobicy.com
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