Senior Data Analyst, SEO

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Overview

Scorpion is a prominent technology provider aimed at aiding local businesses in navigating the intricate landscape of digital marketing. With a strong commitment to customer success, they offer a unique blend of technology and human expertise, making them a leading choice in the industry. Through a variety of services including SEO, reviews, advertising, and social media, Scorpion helps clients streamline their marketing efforts and improve engagement with their customers.

Role Description

The position of Senior Data Analyst, SEO is central to Scorpion’s mission of enhancing organic search performance across a diverse client portfolio. This role is designed for candidates who can analyze performance data, recognize emerging trends, and convert findings into actionable recommendations. It emphasizes strategic insight rather than the actual execution of SEO strategies.

Responsibilities

In this role, you will be tasked with:

• Analyzing SEO performance data and recognizing trends across a substantial client base.
• Owning and evolving portfolio-level SEO performance reporting, including dashboards and scorecards.
• Establishing benchmark frameworks to allow for performance comparisons across different market verticals.
• Defining and standardizing SEO KPIs to maintain consistency across teams.
• Evaluating SEO strategies and assessing product capabilities to understand their effectiveness.
• Conducting post-launch analyses for product and strategy updates that impact SEO performance.
• Supporting the growth of emerging areas like AI-driven search metrics, which include visibility and coverage for local signals.
• Collaborating with Product, Data, and Engineering teams to enhance data quality and streamline access to critical SEO insights.
• Translating complex data insights into coherent narratives for both technical and non-technical stakeholders.
• Proactively generating insights that can direct product development and overarching business strategy.

Required Skills

Education and Experience

Successful candidates should have:

• A Bachelor’s degree in a relevant field such as Marketing, Business, Data Analytics, or Communications; STEM degrees are advantageous.

• A minimum of 4 years of experience in data analytics, digital marketing, or product development, with a clear focus on leveraging data for product insights.

• Familiarity with SEO fundamentals including technical, on-page, off-page, local search, and a rudimentary understanding of AI-driven search capabilities.

Technical Skills

It is crucial that applicants possess:

• Intermediate proficiency with SQL and data visualization software like Tableau.

• Experience with analytical tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.

  

• Knowledge of programming languages, particularly Python, is a plus.

Core Skills

Candidates should demonstrate:

• Strong analytical and problem-solving capabilities.
• Excellent communication skills, both verbal and written.
• The ability to work independently while managing multiple priorities.
• A keen attention to detail with a focus on data accuracy and consistency.

Compensation and Benefits

The base salary for this position ranges from $100,000 to $110,000, depending on experience and geographic location. This range serves as a guideline reflecting the importance placed on equitable pay and potential for growth within the organization. Scorpion also considers internal equity as part of salary decisions.

The benefits package encompasses:

• Comprehensive medical, dental, and vision insurance, fully covered by the employer.
• Flexible paid time off, allowing employees to recharge.
• Paid parental leave, which supports work-life balance.
• A remote office allowance to facilitate work-from-home arrangements.
• Opportunities for professional development and continuous learning.
• Regular manager check-ins to promote career growth.

Company Values and Culture

At Scorpion, core values guide their operations:

• Winning Mindset: Success is connected to both client and employee victories.
• Genuine Care: Success stems from a genuine investment in clients and colleagues.
• Unmatched Results: Commitment to exceeding expectations and driving impactful results.
• Constant Improvement: They embrace feedback and pursue better methods regularly.
• Unbeatable Teamwork: Collaboration across diverse backgrounds enhances the team’s vision.

Diversity and Inclusion

Scorpion actively promotes diversity and inclusion hiring practices and is an equal opportunity employer. They consider applicants from all backgrounds, ensuring that everyone has a fair chance to contribute and succeed within the dynamic work environment they foster. This includes commitments to inclusivity among all races, religions, genders, and abilities.

Conclusion

The Senior Data Analyst, SEO position at Scorpion offers a rewarding opportunity for individuals looking to dive deep into data analytics within a vibrant and supportive work culture. The emphasis on strategic contributions to SEO performance, along with a robust compensation package and commitment to continued employee growth, makes this position appealing to skilled professionals seeking to leverage their analytical skills for positive impact.

This job offer was originally published on jobicy.com