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Canto, a leading company in digital asset management (DAM), is on a mission to create a transformative workplace where innovation meets impact. They are hiring a Senior Digital Marketing Associate to join their team, focusing on developing and optimizing digital marketing strategies across multiple channels to drive key business objectives such as lead generation, customer acquisition, and brand awareness. This role offers a unique opportunity to contribute to the growth of a dynamic company while working in a remote environment, available to candidates in the United States.
At Canto, the workplace culture is centered around continuous learning, open communication, and collaboration. They value creativity and acknowledge each team member’s contribution to the company’s success. Canto is dedicated to building a diverse team and fostering an inclusive environment where everyone's ideas can thrive. The company encourages its employees to share innovative thoughts and rewards collaborative efforts.
As a Senior Digital Marketing Associate, your role will encompass various responsibilities:
Driving Digital Marketing Strategies: You will spearhead the development, execution, and optimization of strategies across key channels, including paid search (PPC), paid social, and refer-a-lead campaigns.
Campaign Management: The associate will manage and enhance campaigns by leveraging data-driven insights to ensure they meet business objectives. This includes the implementation of rigorous A/B testing and multivariate testing to optimize performance.
Utilization of Analytics Tools: You will make extensive use of analytics platforms such as Google Analytics and SEMrush to monitor marketing performance, drawing insights to inform decisions and strategies.
Collaboration with Cross-functional Teams: You will work closely with sales and creative teams, ensuring seamless integration of marketing efforts with other departments to achieve overarching company goals.
CRM Management: Using tools such as HubSpot and Salesforce, you will ensure that leads generated through marketing activities are captured and nurtured appropriately.
To excel in this role, candidates should possess the following qualifications:
A minimum of 2 years of experience in digital marketing, particularly focusing on SEM, SEO, and social media.
A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
Proficiency in various digital marketing tools and platforms is essential, including Google Analytics, Google Ads, and LinkedIn Ads.
Familiarity with CRM systems is required, ideally experience with HubSpot and Salesforce.
Strong analytical skills to interpret data effectively and adjust tactics based on insights.
Excellent communication and project management skills are necessary for effective collaboration across teams.
Prior experience with A/B testing is required.
Experience in Business Intelligence tools like Domo and Power BI is advantageous.
Google Analytics certification is a plus but not mandatory.
The role is open to candidates residing in or willing to relocate to specific states, including Arizona, California, Colorado, among others, within the United States. Canto encourages applicants to verify their eligibility based on the most current company requirements.
While salary details are not explicitly mentioned in the text, prospective applicants should be prepared to discuss compensation during the interview process. Canto promotes a balance between work and life, indicating their commitment to maintaining employee wellness as an important aspect of their work culture.
If you are looking for an exciting opportunity to advance your digital marketing career, consider applying for the Senior Digital Marketing Associate position at Canto. Here, you will join a company that embraces innovative thinking and strives to make a meaningful impact in the market. Canto is eager to welcome passionate and driven individuals to help shape the future of digital asset management. Don’t miss the chance to become part of a supportive and creative team that appreciates the value of every employee’s contribution.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
