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Sonatype is a leader in the field of software supply chain security. With a mission to provide the best end-to-end software supply chain security solutions, Sonatype combines proactive protections against malicious open source, top-tier SBOM management, and leading open source dependency management platforms. More than 2000 organizations, including 70% of Fortune 100 companies and 15 million software developers, rely on Sonatype to optimize their software supply chains.
The role of Senior Director of Product Marketing is pivotal at Sonatype as the company continues to grow in a fast-paced sector. This position calls for an accomplished and entrepreneurial individual to lead and expand the global Product Marketing team, driving the company’s forward momentum in the increasingly complex technology arena. This role is not just about marketing; it’s about steering the future of Sonatype.
As the Senior Director of Product Marketing, you will take charge of several critical functions, including:
Leading the global product marketing function to align with Sonatype’s high-growth trajectory.
Defining team-wide metrics along with annual and quarterly plans while managing the functional budget.
Developing and deploying best practices to enhance talent retention and growth within the team.
Being a major contributor and influencer in collaborating with Marketing, Sales, and Leadership teams on the platform and product value messaging.
Driving comprehensive messaging and positioning strategies to ensure maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement.
Conducting ongoing competitive marketing intelligence programs involving market research, win/loss analysis, and general market intelligence to inform product positioning and marketing strategies.
Leading Analysist Relations to position Sonatype optimally within the competitive landscape and industry reports.
Collaborating with cross-functional teams to synchronize product messaging, sales enablement strategies, and event-based strategies effectively.
Overseeing the creation of high-impact content, including value propositions, web pages, sales decks, webinars, and more while ensuring alignment with audience needs and brand voice.
Supporting demand generation campaigns and product launches by ensuring technical accuracy in all marketing materials.
Designing a competitive intelligence program that complements product roadmap priorities.
To excel in this role, candidates should possess the following:
While the specific salary details are not provided in the job description, senior director positions in technology companies typically offer competitive compensation packages that include salary, bonuses, and other benefits. Candidates are encouraged to negotiate based on their experience and market standards.
Sonatype places significant value on diversity and inclusivity within its workforce. The company supports its employees through:
As an equal-opportunity employer, Sonatype upholds non-discrimination policies in several categories, thus ensuring a fair and welcoming work environment.
The ideal candidates for the Senior Director of Product Marketing role will be innovative thinkers who are capable of leading a cohesive team while driving the product marketing strategies that align with Sonatype's goals. The right individual should demonstrate a strong ability to engage with multiple stakeholders and translate complex technological offerings into compelling marketing narratives. The role is well-suited for individuals who are passionate about software development and security and understand the evolving landscape of the software supply chain.
In conclusion, this position offers a substantial opportunity for an experienced marketing leader to take the next step in their career while helping shape the future of Sonatype. With a commitment to innovation and a robust support system, Sonatype stands ready to empower its employees to succeed in their endeavors.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
