Related keywords: digital marketing remote jobremote job worldwidedata analytics remote job
Zscaler is a leading pioneer in the field of zero trust security. The company provides comprehensive security solutions for many major businesses, critical infrastructure organizations, and government entities worldwide. Their security platform serves to protect users, branches, and applications, ensuring that organizational data remains secure, thus fostering digital transformation initiatives.
The company is currently hiring a Senior Director of Web Marketing who will play a vital part in the marketing team. This is a full-time, remote position in the USA, reporting to the Senior Vice President of Growth Marketing. The selected candidate will oversee the entire global web presence and ensure that Zscaler's digital properties function effectively as revenue generators.
The primary responsibilities of the Senior Director of Web Marketing include:
Developing a global web strategy that elevates Zscaler's websites as essential revenue drivers, facilitating demand generation and pipeline growth.
Leading SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) strategies to boost organic search traffic, especially as user behavior adapts to newly emerging technologies.
Directing a cross-functional global web team committed to fostering a culture of innovation, accountability, and professional development.
Utilizing advanced analytics and conversion rate optimization techniques to enhance the customer journey, while continuously improving website performance with data-driven insights.
Collaborating with marketing partners in product marketing, UX design, and demand generation to ensure consistency in web strategies that align with company initiatives.
To be considered for the position, candidates must meet specific requirements. These include:
A minimum of 10 years of experience in digital marketing and web strategy, with at least 5 years in senior leadership roles managing global web operations.
A proven record of managing multi-site, multi-language web portfolios leading to significant growth in organic traffic and pipeline generation.
Deep knowledge of SEO/AEO strategies, technical SEO, and content optimization.
Proficiency in analytics platforms and methodologies related to conversion rate optimization (CRO).
Adeptness in leading large, cross-functional teams and managing relationships with high-level stakeholders.
Candidates that stand out will possess additional qualifications:
Previous experience in B2B SaaS or technology sectors, particularly with an MBA or other advanced degrees.
A global outlook with experience managing international teams and traversing diverse markets worldwide.
Exceptional presentation and communication skills, especially in influencing C-suite executives.
In addition to the qualifications above, the ideal candidate will demonstrate several critical competencies:
Ownership: They exhibit a proactive approach towards their responsibilities, driven by the company's mission.
Integrity: They prioritize doing good due diligence and care deeply about the outcomes of their strategies and decisions.
Data-driven focus: They rely on data and statistics to make informed choices, rather than assumptions.
Global perspective: They connect their tactical work with the broader mission of the company while developing sustainable solutions and processes.
Simplicity in Communication: They possess the ability to translate complex concepts into straightforward, actionable plans.
Zscaler offers a competitive salary range of $196,000 to $280,000 USD for this position, based on various factors, including skills, experiences, and education. The listed salary does not include potential commission, bonuses, or equity options.
Zscaler emphasizes its commitment to building a diverse workforce and supports an inclusive work environment by offering benefit plans that cater to the varied needs of employees and their families. Benefits include:
Zscaler builds a culture founded on execution, customer focus, collaboration, and accountability. The company encourages transparent communication and values constructive discussions leading to the best ideas. Employees thrive in an environment centered on innovation and are empowered to reach their full potential and impact the cybersecurity landscape positively.
In summary, the Senior Director of Web Marketing role at Zscaler is a pivotal opportunity for seasoned marketing professionals. With a competitive salary and comprehensive benefits, the position promises engaging work within a supportive and forward-thinking culture. This role not only offers the chance to influence Zscaler's global web presence but also contributes to the overarching mission of ensuring secure business operations worldwide.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
