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Voyagu, a San Francisco-based travel management company, is actively searching for a Senior Lifecycle Marketing Manager. The company specializes in connecting premium travelers with experts to facilitate efficient trip planning, booking, and management. As a key player in the billion-dollar travel industry, Voyagu has already established a significant presence in the market with millions in revenue and a growing workforce of over one hundred employees, spread across locations in San Francisco, Amsterdam, Warsaw, and Mexico City.
The role of Senior Lifecycle Marketing Manager is essential in not just defining but implementing customer lifecycle strategies that will ultimately enhance customer engagement, improve retention rates, and drive Customer Lifetime Value (CLTV).
The Senior Lifecycle Marketing Manager will have several critical responsibilities, including but not limited to:
Developing and leading comprehensive lifecycle marketing strategies aimed at optimizing customer experiences throughout various lifecycle stages such as activation, retention, and reactivation.
Planning, executing, and optimizing multi-channel marketing campaigns that primarily utilize email and SMS to cultivate engagement and increase conversions.
Utilizing behavioral and demographic data to formulate advanced segmentation strategies, thereby identifying avenues for enhancing customer journeys.
Overseeing content creation and collaborating with cross-functional teams to ensure a consistent approach across all lifecycle communication channels.
Conducting analyses of performance metrics regularly to extract actionable insights, allowing for strategic adjustments aimed at maximizing return on investment (ROI).
Remaining informed about industry best practices and continuously refining lifecycle marketing strategies to uphold competitive advantages in customer engagement.
Candidates for this position will need to demonstrate:
A minimum of 5 years of experience in lifecycle marketing, ideally with a proven history of successfully implementing activation and retention strategies within Western markets.
Proficiency in vital areas such as customer journey mapping, audience segmentation, and leveraging data-driven methodologies to boost lifecycle performance.
Expertise in using marketing automation platforms and analytics tools (e.g., GA4, Tableau), along with practical experience in managing CRM integrations.
Experience with A/B testing and other experimentation techniques aimed at optimizing campaign performance and messaging efficiency.
Strong written communication skills, with an emphasis on crafting impactful copy and effective subject lines that engage customers.
A preferred background in industries such as travel, marketplaces, SaaS, or mobile applications.
Voyagu offers a competitive salary and benefits package designed to attract top talent. In addition to monetary compensation, employees can expect opportunities for professional development within a rapidly growing company. There is a strong emphasis on a collaborative and flexible remote work environment, allowing team members to thrive while working from the comfort of their own homes.
Voyagu embraces a remote-first culture, which means that the Senior Lifecycle Marketing Manager will have the flexibility to work from home. This flexibility is pivotal in fostering a better work-life balance for employees and allows the company to tap into global talent, ensuring that they attract highly skilled professionals irrespective of their geographical location.
In summary, the Senior Lifecycle Marketing Manager role at Voyagu provides an exciting opportunity for candidates with a solid background in lifecycle marketing. The company is well-positioned in the steadily growing travel industry and is focused on enhancing customer experiences through strategic marketing initiatives. Prospective applicants should prepare to showcase their relevant experience, demonstrate their understanding of customer lifecycle strategies, and express their commitment to excellence in a remote working setup.
This job offer was originally published on jooble.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
