Senior Manager of Paid Search

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Overview of the Position

The Senior Manager of Paid Search role at Allstate is a critical position that positions one at the forefront of digital marketing strategies. In this role, the selected candidate will be pivotal in planning, executing, and optimizing paid search campaigns, contributing to the success of various insurance product portfolios.

Employer Background

Allstate Plumbing has a rich history of over 90 years in protecting families and their belongings. They pride themselves on being innovative and adaptable, consistently meeting the evolving needs of consumers.

Job Responsibilities

The responsibilities for this position encompass a diverse range of tasks:

• Developing Paid Search Strategies: The selected candidate will create and execute strategies that align with the company's business objectives and customer acquisition goals.

• Campaign Management: This includes overseeing campaign execution from start to finish, which encompasses keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.

• Budget Management: The Senior Manager will efficiently manage large-scale budgets to maximize return on investment (ROI) while achieving cost per acquisition (CPA) and cost per action (CAC) goals.

• Data Analysis and Reporting: They will partner with the Analytics team to monitor and analyze campaign performance, ensuring accurate tagging and tracking for comprehensive reporting.

• Integrating SEO Strategies: Collaboration with SEO and other media channels is essential to create integrated search strategies, enhancing the overall effectiveness of marketing efforts.

• Mentorship: This position also involves supervising a team of paid search specialists, providing regular feedback, conducting one-on-one meetings, and supporting team members in career development.

Required Skills and Qualifications

Candidates applying for this role should possess a mix of technical skills and hands-on experience, including:

• Experience: A minimum of 8 years managing paid search campaigns is preferred, especially in high-growth environments. This experience will enable the candidate to navigate the complexities of search marketing.

• Technical Expertise: Deep knowledge of Google Ads, Microsoft Ads, and various bid management tools (for example, SA360, Marin, Skai) is required. Proficiency in Excel (including pivot tables and vlookups) and familiarity with Adobe Analytics and Google Analytics will also be crucial.

  

• Analytical Skills: Strong analytical capabilities, including conversion tracking, attribution models, and audience segmentation, are vital for assessing campaign performance effectively.

• Certification: A Google Ads Certification is preferred, showcasing the candidate's commitment to professional development in digital marketing.

Desired Soft Skills

Beyond technical skills, candidates should possess essential soft skills, including:

• Attention to Detail: Exceptional organizational skills are necessary to manage various campaigns successfully.

• Collaboration: The ability to work effectively with both internal and external partners to foster strong relationships will be important for this role.

• Problem-Solving: Candidates should demonstrate their capacity to provide insightful feedback and make effective decisions.

• Communication Skills: Both written and verbal communication skills are vital for presenting insights and recommendations within the organization.

Compensation

While specific salary ranges for the Senior Manager of Paid Search position are not concretely stated, compensation will be determined based on experience and qualifications. Job seekers can expect competitive remuneration typical for senior marketing positions.

Company Culture and Benefits

Joining Allstate goes beyond just holding a job; it offers the chance to be part of a winning team that makes a meaningful impact on people's lives. Allstate emphasizes challenging the status quo and pushing employees' skills to the next level within a collaborative environment.

Additional Information

• The position is full-time and mostly requires a presence in the United States.
• Allstate does not sponsor employment-based visas for this position, implying candidates should possess the right to work in the location specified.
• The company has a strong stance on non-discrimination policies, emphasizing a commitment to diversity and inclusion within the workplace.

In summary, the Senior Manager of Paid Search role at Allstate Plumbing is a strategic opportunity for individuals looking to leverage their digital marketing expertise to lead impactful paid search initiatives. Candidates seeking a rewarding career with the potential for growth and the ability to engage in meaningful work will find this role appealing.

This job offer was originally published on himalayas.app