Senior Marketing Automation Manager

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Overview

The position of Senior Marketing Automation Manager is an exciting opportunity at Canonical Ltd., a prominent provider of open source software and operating systems focused on global enterprise and technology markets. The company is renowned for its platform, Ubuntu, which is widely adopted in various enterprise initiatives such as public cloud, data science, AI, IoT, and engineering innovation. Canonical has built a reputation for excellence and is committed to fostering a collaborative work environment that encourages continuous learning and improvement.

Job Responsibilities

In this role, you will play a crucial part in the Marketing team, directly reporting to the Marketing leadership. Your day-to-day responsibilities will include:

• Designing and optimising advanced lifestyle journeys across email and multi-channel CRM.
• Monitoring the performance and health of the Marketo platform.
• Leading experimentation programs aimed at nurturing leads, optimizing targeting, and improving conversion rates.
• Developing advanced frameworks for lead nurturing, scoring, and engagement.
• Building scalable automation workflows to aid other marketing stakeholders.

Required Skills

To be successful in this role, candidates are expected to have:

• Advanced proficiency with Marketo, Hubspot, or Salesforce Marketing Cloud.
• Experience in setting up integrations and automations between various CRM systems and other digital platforms.
• Capability to work with at least two programming languages, such as Python, JavaScript (JS), SQL, or Velocity.
• A solid understanding of lead generation data and a strong grasp of segmentation strategies along with CRM best practices.
• Engagement with the latest trends in marketing technology.

Salary and Benefits

The compensation for this position will be competitive and contingent on various factors, including geographical location, level of experience, and skillset. In addition to a competitive base salary, Canonical offers a number of attractive benefits, which may vary based on work location. Some key benefits include:

• A fully remote working environment which promotes work flexibility, having been in place since 2004.
• A personal learning and development budget of 2,000 USD per annum to encourage skill enhancement.
• Annual compensation reviews to ensure that salaries remain competitive.
• Recognition rewards to acknowledge employee contributions.
• Annual holiday leave and parental leave policies to support work-life balance.
• An Employee Assistance Programme that offers support for various employee needs.
• Opportunities for travel to new locations to meet colleagues during quarterly sprints, enhancing team bonding and strategic alignment.
• Provided with a Priority Pass for travel and travel upgrades to facilitate long-haul company events.

Company Culture

Canonical emphasizes a remote-first culture, dating back to its inception. The company values diversity and is committed to creating a workplace free of discrimination, thereby fostering an inclusive environment. They bring together individuals with a variety of experiences, perspectives, and backgrounds, contributing to better work outcomes and innovative products. Canonical seeks individuals who thrive in a challenging environment and take initiative in their professional development.

Work Environment

Working at Canonical provides a unique lens into 21st-century digital business. Employees are encouraged to think creatively, work more efficiently, and continuously acquire new skills. The company sets high standards for recruits, aligning with their pursuit of excellence and capability to lead in the open-source movement.

This role represents a fantastic opportunity for those passionate about technology marketing and the utilization of automation in optimizing marketing strategies. The company’s commitment to professional growth and a positive work culture makes this position one worth considering for any job seeker looking to advance in their marketing career within the field of technology.

This job offer was originally published on jobicy.com