Senior Marketing Executive

Related keywords: illustrator remote jobemail marketing remote jobhybrid remote job

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Overview

TAMI, a Vertical SaaS platform in the B2B sector, is hiring for the position of Senior Marketing Executive. This role is positioned as a full-time opportunity with an attractive hybrid work schedule, where employees will work four days in the office and have the flexibility of working from home on Fridays. The role aims for an immediate start, appealing to candidates readily available for this dynamic position.

About TAMI

The company TAMI is backed by private investment and has an annual recurring revenue (ARR) of £2 million, with promising indicators of reaching profitability by the end of the year. TAMI operates out of London and is structured with a lean team of 10 employees, which it plans to expand to 12. The company is known for providing market intelligence and sales enablement tools that are trusted by various operational teams including Sales, Marketing, and RevOps.

TAMI's product suite includes essential tools such as lead generation, CRM enrichment, and market research, in addition to API/Chrome integrations. A notable goal for the company is to transition from a 90% outbound model to a more balanced 50/50 inbound-outbound marketing approach.

The Role

As a Senior Marketing Executive, you will play a critical role in executing TAMI's marketing strategy targeted at their ideal customer profiles (ICP). Your responsibilities will include:

• Planning and executing multi-channel campaigns that may include webinars, emails, and paid advertising.
• Managing these campaigns from inception through to post-campaign analysis and reporting.
• Utilizing the Adobe Suite (specifically Photoshop and Illustrator) to design marketing assets that will be used across various campaigns.
• Running email programs using ActiveCampaign, which is likely to be a core tool for managing outreach and nurturing leads.
• Collaborating closely with different departments including Sales, Product, and Customer Success (CS) to ensure cohesive messaging and effective targeting.
• Playing an instrumental role in shifting the demand engine towards a more inbound-focused approach.

TAMI is looking for someone who not only has the requisite skills but is also comfortable and capable of taking ownership of their campaigns. The environment is fast-paced, requiring adaptability and creativity to thrive.

Requirements

Skills and Experience

To be a successful candidate for this position, applicants should have:

• 2 to 3 years of experience in B2B SaaS marketing, indicating a strong foundation in this niche market.
• Capability for London-based work or the ability to commute to London four days a week.
• Proficient campaign execution skills, particularly with email marketing and advertising platforms like LinkedIn and Google Ads.
• A solid command of the Adobe tools, especially Photoshop and Illustrator for creating compelling marketing materials.
• Strong competencies in copywriting, creativity, and meticulous attention to detail, all of which are crucial for effective marketing communication.

Bonus Skills

Having additional experience in the following areas would be advantageous:

• Familiarity with WordPress, which could enhance opportunities for managing web content.
• Knowledge of SEO research, which will be key for optimizing campaigns for enhanced visibility.
• Skills in blog content creation, helping to establish TAMI as thought leaders in their industry.

Work Environment

This position offers a hybrid working setup, allowing for a balance between in-office collaboration and remote work flexibility. The role implies joining a small yet high-impact marketing team, which reflects its importance across the business’s various operations. Furthermore, the onboarding plan is clear and comprehensive, with weekly KPIs laid out to ensure that all team members understand the expected outcomes of their roles.

Conclusion

This Senior Marketing Executive position at TAMI provides a unique opportunity for individuals looking to make their mark in a growing company in the B2B SaaS and AI sectors. With TAMI's focus on innovation and its shift towards inbound marketing, it is an exciting time for a marketing professional to join and contribute, while also enhancing their skills in a dynamic business environment.

This job offer was originally published on jooble.com