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GitLab is an open-core software company known for developing the most comprehensive AI-powered DevSecOps Platform utilized by over 100,000 organizations. The company thrives on the mission to enable collaboration and co-creation among users in the software development arena. With powerful solutions including Duo Enterprise and Duo Agent Platform, GitLab provides AI benefits across all stages of the Software Development Life Cycle (SDLC).
The Senior Marketing Manager position focuses on the ANZ region and is part of GitLab’s dynamic Regional Marketing team. The selected candidate will be responsible for creating integrated marketing campaigns designed to showcase GitLab's value proposition through various in-person and digital experiences. This role requires a proactive approach to drive pipeline growth in conjunction with the sales, marketing, and product teams.
Ownership of Regional Marketing Initiatives: You'll be in charge of ANZ’s marketing strategies, developing detailed and strategic program plans that align with GitLab's overall business goals.
Experimentation and Iteration: Implement continuous testing to refine programs. This involves adapting based on performance analytics and market feedback.
Performance Analysis: You will be responsible for analyzing and reporting the impact of regional marketing efforts to various stakeholders, ranging from local leadership to executive teams, tailoring insights to each audience as required.
Achieving ROI: Ensuring high and consistent Return on Investment (ROI) from marketing programs will be crucial. This involves effective operational management, financial oversight, and measuring results accurately.
Cross-Functional Collaboration: Expect to work closely with diverse teams across GitLab. You’ll drive execution of demand generation and field marketing plans that align with various marketing departments.
Agency Collaboration: Manage relationships with external agencies and third parties to prepare, execute, and oversee campaigns that effectively communicate GitLab’s value.
Continuous Process Improvement: Advocate for and lead the development of streamlined processes within the Field Marketing organization to enhance performance and efficiency.
A minimum of 5 to 7 years of progressive experience in the B2B tech industry is required, particularly in a role focused on field marketing with direct interaction with sales teams.
Strong creative skills with a knack for innovative thinking; the ideal candidate will have fresh ideas and a proven playbook for trying new tactics.
Data-driven decision making is essential. You should be comfortable utilizing data to inform results and adapt strategies accordingly.
Demonstrated ability to manage a marketing budget, ensuring proper allocation of resources to various initiatives.
Extensive experience in coordinating events, including both third-party and owned events.
Willingness to travel if required, in compliance with GitLab’s travel policies.
Excellent communication and writing skills are necessary, with the ability to convey complex ideas effectively across various media.
Proficiency in tools such as Salesforce, Marketo, and Google Workspace is critical.
A self-directed work style that allows for minimal supervision will be advantageous.
An understanding of Agile and DevOps methodologies, especially in large enterprise environments, will be beneficial.
GitLab offers numerous benefits aimed at promoting health, financial security, and personal well-being, including:
Flexible Paid Time Off
Team Member Resource Groups for community support and engagement
Equity Compensation and an Employee Stock Purchase Plan
A Growth and Development Fund for continuous learning opportunities
Parental Leave providing support for growing families
Home Office Support to create an effective work-from-home setup
GitLab is proud to be an equal opportunity employer, committed to promoting a workplace devoid of discrimination or harassment based on characteristics such as race, color, religion, gender identity, etc. They actively encourage individuals from diverse backgrounds to apply, understanding that many candidates may not meet every single requirement listed.
This position at GitLab is a fantastic opportunity for marketing professionals who are eager to significantly impact the company's presence in the ANZ region. It's tailored for individuals who can thrive in a fast-paced environment and are excited about collaborating to solve complex problems in software development. With GitLab's emphasis on innovation and team collaboration, this role offers a pathway for career acceleration and contribution to the software development community.
This job offer was originally published on jobicy.com
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