Senior Performance Marketing Manager

Overview

CoLab Software is on a mission to help mechanical engineering teams bring life-changing products to market more quickly. Founded in St. John's, Newfoundland, CoLab has rapidly scaled since its inception in 2019, having garnered significant recognition in the industry, such as being named among Deloitte's Fast 50™ and Fast 500™. The company creates an AI platform designed to aid engineering teams by building a knowledge repository that helps improve design decisions over time, capturing valuable feedback and lessons learned during the design process. Companies like Ford, Komatsu, and Johnson Controls have adopted CoLab’s innovative solutions to improve design efficiency and accelerate their product development timelines.

Job Role

The opening for a Senior Performance Marketing Manager is primarily focused on owning and executing the paid media strategy for CoLab. The successful candidate will be responsible for optimizing, growing, and evolving the paid media program, with a specific emphasis on LinkedIn as the primary digital advertising channel. This role involves analyzing what strategies have been effective in the past, improving upon them, and seeking out new channels for outreach.

The Senior Performance Marketing Manager will not confine their expertise to ad platforms alone but will also connect various data sources, including platform data, CRM data, and customer behavior insights, to evaluate which marketing campaigns yield the best revenue outcomes. This requires a mix of analytical prowess and creative thinking, as the candidate will engage in both quantitative funnel analysis and collaborate with cross-functional teams, such as Product Marketing and Brand Design, to refine campaign messaging and creative strategy.

Key Responsibilities

The job entails numerous core responsibilities, including:

• Owning end-to-end performance of the paid media program, with LinkedIn as the focal point for investment, while also diversifying into additional channels such as paid search and newsletters.
• Driving consistent monthly and quarterly growth in the paid media pipeline through relentless optimization of targeting, messaging, creative, and budget allocation.
• Translating data from various platforms and customer insights into actionable ideas for high-quality campaign concepts, collaborating closely with the Brand Design team.
• Conducting structured experiments within emerging and underutilized paid channels—be it Reddit, YouTube, or any other platforms—to reach broader audience segments.
• Reporting on campaign performances comprehensively to ascertain not just the what, but also the why behind the performance metrics.

Required Skills

For this role, candidates are expected to have:

• A minimum of 4 years of experience managing paid media performance in a B2B SaaS context, specifically focusing on pipeline or revenue metrics.
• Significant hands-on experience in running LinkedIn paid social campaigns, including strategy formulation, creative testing, budget management, and campaign architecture.
• A proven track record of improving paid media performance over time.
• Expertise in working with visually led formats, such as single images, carousels, and videos, while also collaborating with design teams to leverage performance insights.
• A bias for experimentation, showing comfort in setting up and overseeing tests for new channels and different ad formats.
• Strong communication skills that enable the transformation of complex performance data into actionable insights that can influence cross-functional team strategies.

Compensation and Benefits

This is a full-time, permanent position that offers a competitive compensation package that includes several inclusive benefits:

• Employer-sponsored health benefits package
• Unlimited paid vacation days
• RRSP/401K matching opportunities
• The option for flexible remote work across North America, with a hybrid office hub located in St. John's, NL.

Conclusion

The Senior Performance Marketing Manager position at CoLab Software represents an exciting opportunity for marketers looking to innovate and make a significant impact in the engineering domain. With a focus on data-driven strategy and creative advertising, this role appeals to professionals who thrive on optimizing performance and demonstrating tangible results in a rapidly evolving industry.

This job offer was originally published on himalayas.app