Senior Product Marketing Manager

Related keywords: marketing manager remote jobcustomer success manager remote jobremote job product manager

Overview

At Tive, a company dedicated to building a fully-transparent world, the role of a Senior Product Marketing Manager is essential. Tive envisions a world where every shipment arrives on time and in full, reducing delays and minimizing losses due to theft or spoilage. This position not only focuses on product marketing but also serves as the foundation for significant future growth, connecting people and products seamlessly.

Responsibilities

In this strategic role, the Senior Product Marketing Manager will report directly to the Director of Global Marketing and is tasked with several key responsibilities:

• Develop Product Messaging: The candidate will be responsible for creating and evolving messaging for Tive’s diverse product lineup. This requires a comprehensive understanding of both the products and the target market.

• Lead Go-To-Market Planning: The individual will collaborate across various departments including Product, Sales, Marketing, and Enablement to ensure successful product launches and updates.

• Market Intelligence: This role requires the candidate to become the expert on Tive’s customers and competitors, leading market analysis and informing messaging and positioning strategies based on this data.

• Collaborate with Global Marketing: The candidate will work closely with the marketing team to refine campaign planning and define strong messaging anchored in customer insights, offering clear solutions to industry challenges.

• Sales Enablement: The individual will support sales teams by creating strategic tools and materials, translating complex information into understandable concepts for potential customers.

• Develop Industry-leading Content: The candidate will oversee the creation of impactful content that clearly communicates the value of Tive’s solutions to a variety of stakeholders.

• Mentorship: This position will also involve managing and mentoring an existing Product Marketing Manager, ensuring alignment and enabling execution on various campaigns and product launches.

Candidate Profile

The ideal candidate for this role should possess:

• Experience: A minimum of 6+ years in B2B Product Marketing, preferably in SaaS, connected hardware/IoT, or logistics technology.

• Education: A Bachelor’s degree in business or marketing is required, with an MBA preferred.

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• Strong Communication Skills: The position demands a confident speaker capable of presenting to large groups and conducting meetings in both physical and virtual settings.

• Technical Synthesis Abilities: The ability to transform complex technical product information into clear, concise messaging that resonates with buyers is crucial.

• Collaboration Skills: Excellent collaboration and stakeholder management abilities are a must for ensuring smooth inter-departmental interactions.

• Writing and Content Creation: Strong writing skills, evidenced by a portfolio of past work, will illustrate a candidate’s capability in creating effective content and messaging.

What Tive Offers

Tive provides a unique work experience that supports both professional and personal development:

• Career Significance: The opportunity to join a company that may be pivotal in one's career.

• Autonomous Work Environment: Employees are encouraged to take initiative, with ample resources available to support independent work efforts.

• Collaboration with a Global Team: Tive fosters a culture of teamwork where members support one another, contributing to a positive work environment.

• Flexible Work Arrangements: Candidates have the choice of working either in an office or in a hybrid capacity, ensuring work-life balance.

• Competitive Equity Options: Each employee is offered equity in the company, allowing them to share in Tive's long-term success.

• Diversity and Inclusion: Tive emphasizes the importance of diversity and is committed to creating an inclusive workplace. They are proud to be an equal-opportunity employer.

Conclusion

The Senior Product Marketing Manager role at Tive presents a remarkable opportunity for seasoned professionals eager to lead in an innovative organization. With a strong emphasis on customer value, cross-functional cooperation, and a commitment to transparency, this position is designed for a strategic thinker with proven experience. Prospective candidates should be ready to take on significant responsibilities in a dynamic environment, contribute meaningfully to Tive’s mission, and further their career in a supportive atmosphere.

This job offer was originally published on himalayas.app