Senior Product Marketing Manager

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Overview of Smartsheet

Smartsheet is a well-established organization that has been operating for over 20 years, empowering individuals and teams in achieving their objectives. Known for its seamless work management solutions, the company focuses on creating smart and scalable tools that simplify complex tasks. Their tech-driven approach aims at automation, insight generation, and smarter scalability, enabling organizations to unlock their true potential. Unlike traditional providers, Smartsheet prioritizes an adaptable work culture where innovation meets practicality.

Job Description

The position of Senior Product Marketing Manager at Smartsheet involves directing marketing strategies for the Digital and IT Portfolio Management solutions. Centrally focusing on its IT audience, this job requires a technical solutions marketer who can relate the features of Smartsheet's platform to the specific needs of IT professionals. Target clients include CIOs, CTOs, CISOs, IT Portfolio Managers, and professionals involved in IT governance.

In this role, you'll work closely with cross-functional teams such as Product, Sales, and Solution Engineering to yield market insights. Your primary goal will be to craft compelling narratives about how Smartsheet facilitates governance, visibility, and agility in IT portfolios.

Responsibilities

Audience & Market Expertise

• Develop comprehensive knowledge concerning IT leaders' priorities, such as scale, agility, visibility, automation, governance, and security.
• Map the key decision-making committees and create messaging frameworks that attract both C-suite executives and functional IT buyers.
• Benchmark Smartsheet against its competitors in the market.

Technical Storytelling & Content Leadership

• Convert technical capabilities into engaging solution narratives and hands-on demonstrations, such as interactive demos and value calculators.
• Create content that emphasizes strategic value, like risk reduction and IT efficiency, while maintaining technical credibility through key factors like security and scalability.

Solution Positioning & GTM (Go-to-Market)

• Collaborate closely with various teams to set up tailored go-to-market plays targeting IT leadership and governance, risk, and compliance (GRC) stakeholders.
• Own the messaging for IT-centric solutions, ensuring that all campaign materials and field content align with your defined strategies.

Sales & Partner Enablement

• Equip sales and partner teams to effectively communicate Smartsheet's IT value proposition, using robust competitive comparisons and quantifiable evidence.
• Provide resources such as talk tracks and objection-handling frameworks aimed at technical evaluators and executive sponsors.

Insights & Measurements

• Utilize metrics from market data, customer telemetry, and usage analytics to evaluate and adjust marketing strategies.
• Regularly test and refine messaging to enhance buyer engagement and conversion rates within the IT sector.

Required Skills

To qualify for this position, the ideal candidate must possess the following skills:

• A minimum of 6 years in B2B SaaS product or solutions marketing.
• Proven success in roles targeting IT buyers, such as CIOs, CTOs, and CISOs, as well as IT operations and governance professionals.
• Strong ability to articulate technical concepts in a way that translates into meaningful business outcomes.
• Proficiency in data-driven storytelling using significant metrics, benchmarks, and value models.
• Excellent communication skills, both written and verbal, with a knack for simplifying complex ideas without compromising technical detail.

Salary and Benefits

While the exact salary is not provided, the perks and benefits of working at Smartsheet are extensive:

• Employer-paid Private Medical and Dental Insurance, with additional family member coverage available at a cost.
• Contributions towards employee pensions.
• A robust 25 days paid holiday plus bank holidays and a Flexible Time Away Program.
• 20 weeks fully paid Maternity Leave and 12 weeks fully paid Paternity/Adoption Leave.
• Additional support for work productivity with a monthly stipend.
• Opportunities for professional development, including access to online courses.
• A personal paid volunteer day to support community initiatives.

Company Culture and Inclusivity

Smartsheet is committed to creating a diverse and inclusive workplace where all employees feel valued. They actively promote equal employment opportunities and welcome applicants from diverse backgrounds. The company believes in fostering an environment where employees can share ideas, support one another, and grow together. As articulated, employees at Smartsheet have the freedom to explore, innovate, and challenge the status quo. This commitment to inclusivity is core to their operational ethos.

Conclusion

If you are an experienced marketing professional looking to make an impact in a well-respected organization, Smartsheet is a compelling option. The Senior Product Marketing Manager position offers an exciting opportunity to engage with various facets of a complex IT landscape while supporting innovative solutions that drive real business value.

This job offer was originally published on jobicy.com